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We distill the hottest news in energy efficiency to find the stuff that really matters for homeowners: Practical insights from experts, policies that impact your house, and technology you won't want to miss.


April 17
from News & Trends

5 Examples of Effective Home Performance Videos on YouTube. Professional content

5 examples of well-done home performance videos -- take them as an example to make videos of your own, or just use these ones on your home performance blog. Read the full story

April 10
from News & Trends

Is the Better Business Bureau Relevant Anymore? Professional content

The Better Business Bureau is struggling with accusations of "pay to play" and extortion-like practices; in an era of online reviews and social media, do we really need it anymore? Read the full story

April 10
from Technology Watch

Pros and Cons of the New Google Places for Business Dashboard. Professional content

The new Google Places for Business dashboard, available soon, has a number of advantages over the old dashboard, but there is still no appropriate category for home performance contractors. Read the full story

April 4
from News & Trends

Is Improving Indoor Air Quality a Greater Benefit than Energy Efficiency? Professional content

Results from a New Zealand weatherization program show the incredible health benefits of home performance upgrades & energy efficiency retrofit work. Read the full story

April 4
from Technology Watch

Google Preparing a Comprehensive "Business Builder" Product for Summer '13. Professional content

A new service from Google will provide a full set of marketing tools to small and medium sized businesses, including those in the home performance industry. Read the full story

April 1
from News & Trends

Introducing the Passive Aggressive House Product Line! Professional content

passive aggressive house line of products

The Passive Aggressive House (Passivaggressivhaus) is the newest energy efficient building standard, offering unprecedented occupant behavioral feedback! Read the full story

March 28
from Technology Watch

SEO Quick-Tip: How to Improve SEO with Good External Links. Professional content

external link building for SEO, chain link image

External linking (linking to other sites from pages on your home performance website) isn't necessarily bad, but it should be approached with care. Read the full story

March 27
from Energy Circle Updates

Energy Circle Leads Marketing Training Bootcamp on Long Island Professional content

Long Island Power Authority (LIPA) is hosting Energy Circle's CEO Peter Troast to lead a One Day Marketing Boot Camp for contractors. With over 80 attendees and an eight hour day, Peter will lead… Read the full story

March 25
from News & Trends

Is Allstate Insurance Now Promoting Home Performance? Professional content

Allstate water heater safety video

Allstate Insurance has a new ad campaign that emphasizes the importance of combustion equipment safety -- one of the primary components of Home Performance. Read the full story

March 21
from Technology Watch

Google Analytics for Home Performance 201 Professional content

Learn more about some intermediate and advanced reports within Google Analytics that can help you better understand your website and its visitors. Read the full story