Facebook Ad Lookalike Audiences allows you to advertise directly to Facebook users who are similar to your existing home performance customers. Read the full story
The basics of email marketing for home performance companies, including why you should use email, how to use email, and how to effectively turn email blasts into jobs. Read the full story
How you can acquire customers for your home performance business by setting up a website with a strong Information Architecture and an intuitive structure. Read the full story
5 examples of well-done home performance videos -- take them as an example to make videos of your own, or just use these ones on your home performance blog. Read the full story
The Better Business Bureau is struggling with accusations of "pay to play" and extortion-like practices; in an era of online reviews and social media, do we really need it anymore? Read the full story
Results from a New Zealand weatherization program show the incredible health benefits of home performance upgrades & energy efficiency retrofit work. Read the full story
A new service from Google will provide a full set of marketing tools to small and medium sized businesses, including those in the home performance industry. Read the full story
The Passive Aggressive House (Passivaggressivhaus) is the newest energy efficient building standard, offering unprecedented occupant behavioral feedback! Read the full story
