CARJON Air Conditioning & Heating was started in 1989 with the idea of doing HVAC better than any other company in the Providence, RI area. They succeeded in that goal, and grew to include Home Performance services as their customer needs changed over the years. What proved more difficult was presenting the CARJON story online. The old CARJON site simply did not achieve that important goal, and its new visitor lead generation numbers were dismal.

The Challenge:

The number of leads CARJON was getting each day from its old site was near zero. The company also had a positioning challenge in the transition from a pure HVAC brand to whole-home performance. CARJON knew they needed to invest in a comprehensive digital marketing solution, but they wanted the right marketing team – a true partnership.

The Solution:

Energy Circle's industry expertise and our knowledge of the transition from HVAC to Home Performance – not to mention the Platinum platform itself – helped CARJON reach the next level for their business. In working with us, CARJON enjoyed the detailed care we gave to each step on the new site launch process, and the contributions each member of the Energy Circle team provided. Today, the new CARJON site is a lead-generating powerhouse.

CARJON Air Conditioning & Heating

From the moment our new website launched (just over a month ago),  we have been averaging 2.6 website leads per day vs. our previous number of 0.7 leads per day. We received 92 web submissions in just over ONE month of site launch, more than a third of what we did in one whole year with our previous site. Thank you for a job well done!

John DiMuccio, Jr. | Marketing and Sales
Smithfield, RI

The Data: 

Growth in Traffic (YOY)71%
Growth in Organic Traffic (YOY)35%
Increase in New Sessions Since Launch64%

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