Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

A Steady Stream Of Cool New Features For Facebook Audience Targeting
It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously time to consider it. As the second most-visited website in the world (second to our beloved multi-colored...
Constant Change: Google’s Local Algorithm
The only constant about Google’s algorithms is change. Google has once again made updates to the SERPs (search engine result pages), and this time it could affect home performance companies.
A/B Testing Step 1. Find 'Experiments' in Google Analytics under 'Behavior' tab
A key component of successful web marketing is continual optimization - optimizing your content, keywords, landing pages, and structure to convert your web visitors into leads. But how do you know what converts and what potential changes are going to be most advantageous?
The Equation for Good Content and Smart Keyword Focus equals Organic Traffic & L
"Keyword" is one of those terms that everyone knows is important, however -in our experience - there is ample confusion around how to find them, what to do with them, and how to prioritize the most important keywords for your business.
Innovations in Home Performance Marketing: A Contractors Panel

The ACI National Conference is my favorite event of the year - exhilarating and exhausting all at the same time. Add in a healthy dose of New Orleans shenanigans and, well… let’s just say my recovery isn’t quite complete. Here are some things that stood out for me:

Google+ Page Helps Inspect It Right Rank in Google Search with Stars!
Keeping your website fresh is one of the most challenging things contractors face, but an increasingly critical part to making your online presence perform. Herewith: 5 things you should try to do every week that will markedly improve your sites performance.
At Energy Circle, we’re constantly scanning the landscape to uncover new revenue opportunities for home performance experts. Despite a long, cold winter, things have been heating up in the infrared thermography market based on groundbreaking research on the connections between a person’s body heat...
How to determine whether your website (and your business) will be impacted by the Google Mobile Armageddon algorithm update going into place on April 21.
The players in the emerging ODLS market
Energy Circle begins our evaluation of on demand local services (ODLS), which are especially relevant to the local marketing landscape. It is a trend that is reshaping how the home performance industry interacts with various verticals.
35 Tweets That Show How You Missed LocalUp
Peter Troast, Energy Circle’s CEO & Founder, breaks down the best of the best from this year's premier digital marketing event, LocalUp Advanced SEO, from the latest in local tactics for PPC to reviews and local search domination.

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