Almost every local search result for home performance has been relegated to the local 3 stack. As if it weren’t hard enough to rank, now we’re competing for only 3 spaces. Additionally your hours of operation are now much more prominently displayed in the search result. And, most importantly, if...
By now you’re 1.) convinced that using Facebook ads is a great idea for your business and 2.) really good at targeting your specific audience. The final ingredient for your potent Facebook ad cocktail? The ad itself. Learn all about crafting your perfect Facebook ad in this post, part 3 of the 3-...
On August 7th, Mother Google dropped another bombshell. This one affects all local businesses, but has important implications for companies providing all types of home performance services, from HVAC to insulation to healthy home.
One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle, we think of this as the challenge of multi-stage lead capture.
At Energy Circle, when we talk about utilizing landing pages, we are referring to pages that drive conversions and target a specific service or offering. We review how to create lead-generating landing pages.
New to Facebook ads? Be sure to check out Part 1 of my 3-part series: Why Use Facebook Ads? 5 Reasons to Start Your Campaigns TODAY. This is Part 2.
It is with much geekery that I begin our 3 part exploration of Facebook ads. First up, the important, fundamental question: why use ‘em? If you’re not using Facebook ads by now, it’s seriously time to consider it. As the second most-visited website in the world (second to our beloved multi-colored...
The only constant about Google’s algorithms is change. Google has once again made updates to the SERPs (search engine result pages), and this time it could affect home performance companies.
A key component of successful web marketing is continual optimization - optimizing your content, keywords, landing pages, and structure to convert your web visitors into leads. But how do you know what converts and what potential changes are going to be most advantageous?
"Keyword" is one of those terms that everyone knows is important, however -in our experience - there is ample confusion around how to find them, what to do with them, and how to prioritize the most important keywords for your business.