Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

The cheapest lead is the customer you already have: CLV Takeaways.
The Customer Lifetime Value (CLV) is a tool we use in home performance marketing to measure the "worth" of a lead over time rather than for just one job.
Home performance companies should develop a solar offering in 2015
Our perspective on the coming year from a business, economy and policy viewpoint. No doubt an interesting year ahead with some serious challenges and exceptional opportunities.
Home Performance Industry Predictions for 2015

With the fast-paced changes in technology and policy shaping our industry, 2015 will be an exciting and innovative year in home performance.

Aggregate Paid Search Performance | Energy Circle
It’s becoming a tradition at Energy Circle that at the end of each year we take a look back and the trends and opportunities that we forecasted for the previous year. Before we eagerly plan for clients and map out our own growth for the future, we want to look back and grade our predictions from...
Energy Circle Action Based Mobile Marketing

By following a few simple guidelines to build an effective mobile site you can maximize a call to action that connects with new customers when they need your services the most.

If you ask these 5 questions before starting to redesign your company website, you'll be able to make the most of your money and create a site that drives your business.

In a competitive market like Home Performance, Domain Authority is the single most important factor impacting general online success. We'll clarify what this metric means for your website and how to influence it.

Moz 2014 Local Search Ranking Factors Report
Every year the Local Search Ranking Factors is one of our favorite posts, and this year is no different. Peter Troast reviews the most important takeaways to move up in local rankings.
target marketing, marketing segmentation
Your email list is one of your company's most valuable assets. Although the overall field of digital marketing is constantly innovating we’ve compiled online marketing strategies that are sure to inspire you to continue building your email list.
Pay per click advertising is a practical way of enhancing your marketing efforts to drive traffic to your website. But, it's easy to make mistakes when running your own PPC campaign. Here are the top mistakes we’ve found.


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