Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

The holy grail of engagement is conversion, and it turns out that your service pages can be a crucial tool! Emily Shaw breaks it down in this list of the top 10 elements of service pages that convert.
google pigeon
Google's most recent update to their search algorithm, named "Pigeon" by the search community, was an attempt to improve local listings and search accuracy for users that has had some unintended consequences.

The 6th Annual, and now infamous, crawlspace interview with Joe Lstiburek at Building Science Summer Camp. Joe's often contrarian take on simplicity in buildings, mini-splits, green building, the architecture profession and lot's more.

Review Management Service
Are review management systems the answer to your third party review woes? Maybe not. In this post, Ryan looks at 4 big reasons to proceed with caution.
Maine Drupal Users Group June Meeting at Energy Circle

Eric Napier (Miles Partnership) and Thomas Scola (Energy Circle) will lead a discussion on Features: Why use Features, when to use Features, and what can be done with Features.

rising summer heat
Just because it's summer doesn't mean you can't be raking in leads. Many homeowners don't recognize proper home performance services can have their house cooler, cheaper, and more comfortable during the hot summer months. Find out here 4 ways to market your energy efficiency services to your...

In this post, Peter takes a look at two big opportunities to expand the services offered by whole house energy auditors and contractors--healthy home and electric car/home integration.

BPI
As the search engines of today hone their craft, the relevance of links to your field is becoming increasingly important. That's where "superlinks" come into play. They are high authority websites, in our case industry wide businesses like BPI or Energy Star. Understanding these links and how to...

Google My Business. Finally it's arrived. While it may not solve every issue that companies face while setting up and managing their local business pages, it's a huge step in the right direction and a serious tool for business owners intent on ranking well in local search.

Everyone's achilles heel, fresh content on your website is very important and will pay dividends over time. Here are 4 easy ways to keep your site from feeling like a stale loaf of bread. Or worse.

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