Energy Circle Insights Blog

Relied on by more than 12,000 energy efficiency contractors and professionals, from the Department of Energy to TruTech Tools, the Energy Circle Insights Blog is a smorgasbord of digital marketing advice and guidance. Tune in for insightful data about the future of the building science industry, marketing tips, the most up-to-date lead generation strategies, and much more.

The Building Performance Institute (BPI) recently announced its new GoldStar Contractor Program. We think that quality oriented home performance companies should join. Here's the case.
whodoyou review
Third party reviews continue to be a critical success factor for home performance companies. In this post, we review a new approach by WhoDoYou that scrapes commentary from Facebook. Very interesting.
Google continues to ratchet up the exposure of review content, and recent changes to Review Snippets are making this even more critical. Here's what's changing and how to take advantage of it.
Peter Troast's Review of the 2014 ACI National Conference in Detroit. Major takeaways including a more market/contractor driven future, the rise of indoor air quality, a maturing home performance industry and more.
Why "Barnacle SEO" is a critically important local search strategy for home performance businesses looking to get new customers.
Conrad Birkett, Energy Circle Intern
What it's like to be selected for the Energy Circle internship program. What one intern had to say.

How to use images to effectively promote your Home Performance blog content on social media channels like Twitter and Facebook.

Best practices for home performance companies looking to increase search traffic for multiple service area geographies, and what to avoid at all costs.

How home performance companies can deal with recent changes to Google+ Local, including the so-called "forced march to social," in order to get the ball out of Google's court and into yours.

How to proceed with Google+ Local listings in the midst of the merge between Google Places and Google Plus.


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