Energy Circle Insights Blog
Eric Napier (Miles Partnership) and Thomas Scola (Energy Circle) will lead a discussion on Features: Why use Features, when to use Features, and what can be done with Features.
Just because it's summer doesn't mean you can't be raking in leads. Many homeowners don't recognize proper home performance services can have their house cooler, cheaper, and more comfortable during the hot summer months. Find out here 4 ways to market your energy efficiency services to your...
In this post, Peter takes a look at two big opportunities to expand the services offered by whole house energy auditors and contractors--healthy home and electric car/home integration.
As the search engines of today hone their craft, the relevance of links to your field is becoming increasingly important. That's where "superlinks" come into play. They are high authority websites, in our case industry wide businesses like BPI or Energy Star. Understanding these links and how to...
Google My Business. Finally it's arrived. While it may not solve every issue that companies face while setting up and managing their local business pages, it's a huge step in the right direction and a serious tool for business owners intent on ranking well in local search.
Everyone's achilles heel, fresh content on your website is very important and will pay dividends over time. Here are 4 easy ways to keep your site from feeling like a stale loaf of bread. Or worse.
The Building Performance Institute (BPI) recently announced its new GoldStar Contractor Program. We think that quality oriented home performance companies should join. Here's the case.
Third party reviews continue to be a critical success factor for home performance companies. In this post, we review a new approach by WhoDoYou that scrapes commentary from Facebook. Very interesting.
Google continues to ratchet up the exposure of review content, and recent changes to Review Snippets are making this even more critical. Here's what's changing and how to take advantage of it.
Peter Troast's Review of the 2014 ACI National Conference in Detroit. Major takeaways including a more market/contractor driven future, the rise of indoor air quality, a maturing home performance industry and more.