EC is led by its Founder and CEO, Peter Troast. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation, and strategic content production. He is a popular and high ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI, and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
As a long term partner of EC, David has deep experience in the residential energy sector. He received his BFA from the Maine College of Art, where he is now an adjunct professor. As the founder of Via, a Portland-based marketing communications firm, David has a wealth of experience in developing brands and marketing strategies. He is passionate about energy efficiency and how he can deploy his love of information design to achieve exceptional adult learning experiences.
Cutting plastic 6-pack rings to spare marine animal life since she was 10, Lisa's environmental values have always been paired with practical application. She founded Reternity, a full-service recycling service for small businesses and restaurants in the Portland, Maine area. Later, as a Recycling Specialist at Waste Management of Maine, her persona as resident treehugger was quickly dispelled when she proved to management that recycling could be profitable. They bought her a truck. As Deputy Director of GrowSmart Maine, Lisa spearheaded the outreach efforts and drove the van that led the Brookings Institution road trip in 2007. That road trip, consisting of public 'listening sessions,' informed the research and writing of "Charting Maine's Future: An Action Plan for Creating Sustainable Future and Quality Places," also known as The Brookings Report. The Report's release had a significant impact on Maine people and policy-makers. Its policy recommendations continue to be borne out at the legislative and local levels. Lisa was trained in the art of Customer Service at L.L. Bean. Dedication to extremely high standards in customer service drives Lisa's work at Energy Circle. She is a graduate of the University of Maine, where her love of the state created deep roots. She has a secret passion for foaming & caulking.
Since 1997, Thomas has specialized in website development, multimedia design, information architecture and site production methodologies. He specializes in Drupal development and along with Todd Woofenden, he leads the Maine Drupal User Group.
He brings experience with managing large Open-Source Content Management Systems, and is proficient in framework development, XHTML, CSS, User Interface / User Experience design. Thomas has 18 years experience in the field of interactive marketing strategy and multimedia design and has been involved in marketing campaigns, developing effective and breakthrough creative solutions for clients that include Microsoft, IBM, General Motors, Verizon, Three Olives Vodka, Pinnacle Vodka, Daily's Cocktails, Gorton's Seafood, University Of Southern Maine, Home Depot and Lowe’s.
Thomas is a 1999 graduate of the Maine College of Art and holds a Bachelor of Fine Arts with a focus in Design, Information Architecture and Digital Media Production.
Bethany has spent the past eight years working in B2B and B2C sales and marketing and has been counting home performance and energy efficiency contractors among her clients since 2010. As Energy Circle’s Director of Client Solutions, Bethany uses her diverse marketing communications experience to help energy efficiency professionals market their businesses. She is passionate about connecting her clients with a customized solution that fits their company’s unique needs and boosts their bottom line.
Bethany has lived in the deep south, the midwest, both US coasts and even enjoyed a 6-month stint in Antarctica. When she’s not working, she enjoys trekking in remote locations, uncovering Portland's newest hotspots, and hanging with her dog Meili.
Bethany received her Bachelor of Arts in Communications from Harding University in 2005.
As EC's Director of Marketing Services, Nate has cultivated a team of digital-first strategists that build smart, innovative marketing strategies and implement tactics that drive real results. Nate began his career under the advertising umbrella in NYC during an exciting time for digital media and marketing. As a marketing manager, Nate built programs focused on content integration with an huge emphasis on leveraging custom, co-branded video content.
After 6 years in the City, his Maine roots got the best of him and he made the transition to Portland. Prior to EC, Nate spent two years working as an senior account manager for a Portland-based web design studio where he worked closely with a wide range of clients facilitating website projects and digital marketing campaigns.
When Nate and his wife Nova are not renovating their multi-family building in Portland, they are talking about potential renovation projects. Nate also enjoys consuming too much coffee and curating monthly Spotify playlists.
Dana Pillsbury, Energy Circle’s Director of Search Engine Marketing, has spent more than 8 years building and managing PPC strategies for a wide range of businesses and organizations of all sizes, including DicksSportingGoods.com, SportsChalet.com, InMobi.com and many more. Dana is a Google Certified Partner and AdCenter Accredited Pro.
A Maine native, Dana spent his college years studying Business Administration at Messiah College in Pennsylvania before returning to his home state. He currently resides with his family in a 200-year-old farmhouse in Western Maine, where he spends his free time gardening, skiiing, snowmobiling, landscaping, gardening, drumming, and raising chickens.
As Energy Circle’s associate director of content marketing, Amelia both develops and implements core narratives for clients, aligning core company messaging with business goals. The SEO-optimized content she produces takes many forms, including web pages, blog posts, newsletters, and infographics.
A first generation Mainer, Amelia grew up in Gorham and spent her days building forts, carrying drywall for her family’s home improvement projects, and developing an avid appreciation of reading (Walker Percy and Flaubert are some of her favorites). She attended school in Washington, DC and received the top honor in the English department. While in DC, Amelia led the marketing efforts for a student-led water conservation project and interned for a wind power supply company, allowing her to hone in on her interest in energy efficiency. In her free time, Amelia likes hiking, talking about hiking, rock climbing, and drinking unhealthy amounts of tea.
Todd has been developing websites in Drupal since the dark ages of Drupal 4. He started southern Maine's Drupal User Group in 2008, and has been a group manager ever since. He specializes in site information architecture and workflow design, and especially enjoys building new features customized to the business needs of clients.
Since he is responsible for addressing both the needs of site visitors and the needs of site owners who want to see ROI in the web project, he's always asking people what the business objectives are, what the purpose of each feature is, the expected outcomes, and how the site needs to work to achieve all of that. He thinks in terms of data structures and user interfaces (especially while you are telling him the purpose of a feature or how it's supposed to work).
Outside the world of website development, he is the leading subject matter expert in WWI-era submarine chasers, author of the book, Hunters of the Steel Sharks: The Submarine Chasers of WWI, and editor of an extensive online archive of chaser-related photos, documents, and stories (built in Drupal, of course). And, he loves gardening. This, in case you're wondering, is what you can do with a degree in philosophy.
Jason has spent the last several years building and managing Paid Search accounts for a diverse range of businesses through Ad Words and Bing. A true optimization nerd, he loves reviewing PPC data to find new unique ways to improve accounts. Jason also enjoys interpreting that data and updating his clients on PPC victories through weekly emails and detailed monthly reports.
Jason has lived in NY, Florida, and Texas, before making Maine, home. He currently resides with his family in a small cottage in Western Maine, where they enjoy small house living and looking for new ways to simplify and become more energy efficient. Jason enjoys spending his free time hiking, camping, gardening, taking long road trips, and playing guitar.
Jeff's spent his professional career in collaborative roles where the lines between creative and technical are blurred. An education and BFA degree from Maine College of Art has given him a strong background in the fine arts, and a keen eye for detail and a work ethic— that much like a fine artist, never rests. As a former founder and co-owner of a small design studio and freelancer, he has a unique perspective of building from the ground up. As the primary interactive designer for a catalog startup he's managed, designed, and excecuted aggressive email marketing campaigns, maintained a busy ecommerce web presence, and worked on an effort to re-focus and energize the brand. In his current role, Jeff is as at home on a digital canvas as he is in a text editor making a design come alive with code. He's well versed in keeping multiple projects for a wide variety clients on task and on schedule and takes pride in making every client feel like they’re the only one. He's a firm believer in, not only the ability to wear many hats, but the willingness to wear the ones that take you out of your comfort zone. Outside of work he can be found chasing his toddler, working on his house or in his studio with a paintbrush in his hand.
A 2013 graduate from Clark University in Worcester MA, Dan both develops and implements ongoing marketing strategies for various clients as one of Energy Circle’s digital marketing account managers. Dan brings a background in local SEO, online strategy development as well as content creation.
Dan grew up in Gardiner, Maine, but his family hails from New Jersey. He played on the Clark University tennis team during his undergraduate studies and on the weekends will most likely be found on a snowboard at Sugarloaf or out on a golf course. The only thing that made Dan’s transition from Massachusetts back to Maine difficult was his Boston Celtics addiction.
Alison joined Energy Circle to focus on marketing and outreach efforts. Prior to that she worked with various clients as a brand manager for a small creative studio, lead marketing and outreach efforts at the Northeast Organic Farming Association and spent time as a community organizer at MSEA-SEIU. Prior to that Ali had various marketing and outreach positions at local Boston start-ups. A 2009 graduate from Northeastern University in Boston, with a concentration in Social Entrepreneurship and Marketing, Ali fell in love with Maine while homesteading after graduation. For fun she teaches yoga and enjoys gardening.
Born in New Hampshire but raised in Gorham, Maine, Dan spent his childhood either playing sports or tinkering with computers (both physically and virtually). After high school, he attended the Templeton Honors College at Eastern University. Dan completed his degree at the University of Southern Maine, where he focused on marketing and business administration. Dan also worked as a professional golf caddie, so he knows all about pacing off yardages, raking bunkers, reading greens, and applying tremendous amounts of sunscreen.
Dan has extensive experience in developing and implementing various marketing campaigns, both digital and print, for companies across the nation. He also has several years of Customer Service experience.
When he's not at work, you can usually find Dan behind the grill, on the lake, roaming local golf courses, or watching the show he's secretly addicted to, Chopped.
Ashlee comes from a strong background in project and account management for web and online marketing projects. She has experience working on web design and development projects as well as leading accounts with their online marketing campaign strategy and implementation. As a Senior Account Manager at Energy Circle, Ashlee uses her experience to support both client accounts and her team through the continuous improvement of service offerings, strategy, tools and processes to successfully reach goals.
Bailey is a Kennebunkport, Maine native. She spent a fair amount of her childhood tagging along with her dad and grandfather while they built and renovated homes in the area, namely the Bush compound.
Before joining the Energy Circle team, Bailey worked as a web project manager for a media company in Portland and handled projects on both small and large scales. She brings a love of organization, people skills, and communication into all projects - always with the goal of delivering the best product possible for each and every client.
Bailey holds a BS in Communications with a concentration in English. When she's not working, you can find her hanging out with her husband and two daughters, crocheting, sewing, and not-so-secretly binge watching Friends.
Ever since he could hold a pencil, Ian has been scribbling and doodling his way through life. In 2012 he fulfilled a life-long goal, and graduated with a Bachelor's Degree in Graphic Design from Champlain College in Burlington, VT. Since then he's worked for numerous web companies, helping them to build their design and marketing portfolios. After a recent triumphant return to his native state, Ian now puts his skills to the test designing and coding websites for Energy Circle's diverse client base.
When he's not designing, Ian spends his time in a small Yarmouth apartment with his girlfriend Emily and dog Bogg. He's been known to play the occasional video game, loves a good book, and enjoys long walks on Yarmouth's many wooded trails.
Born and raised in Maine, Shane grew up with a love for nature. An avid hiker, he has seen the tops of many mountains in the Northeast with his family and friends. It was this love for the environment that prompted Shane to shift away from a traditional reporting career after graduating from the University of Maine with a journalism degree, and into an environmentally-conscious marketing world. As a recent and eager addition to Energy Circle, Shane is responsible for assisting in in-house marketing team projects and writing content for clients. When he’s not working, Shane is an avid sports fan (football, baseball, basketball and hockey), writer (creative works) and movie geek.
Conrad graduated from Endicott College in 2014 with a bachelors degree in Business Management and a minor in creative writing. His prior positions include tax staff associate at J.H. Birkett CPA, PA, commercial lines assistant at Norton Insurance, and an internship with Energy Circle in the fall of 2013.
He is a native of Chebeague Island, ME, and has also worked as a lobsterman the past four seasons.
Marc contributes to the ongoing optimization and improvement of Energy Circle’s PPC accounts. Marc is a PPC expert with over 4 years of direct experience managing Adwords and Bing Ads accounts of all types and sizes. Marc’s family has been in the HVAC and energy performance industry for three generations and he knows the industry well.
Marc moved to Maine to attend the University of Maine at Farmington, where he graduated cum laude with a bachelor’s degree in Business Economics. His love for the outdoors and Maine’s wonderful natural resources kept him here for the long haul. Marc lives in the Portland area with his wife and when he’s not sifting through PPC data and making optimizations, he can be found surfing, snowboarding and having fun in the outdoors.
As part of Energy Circle's Marketing Team, Shannon is able to combine her passion for healthy buildings with her background in design and marketing. She developed a commitment to environmental stewardship growing up in the woods and shores of Maine. This commitment was further strengthened during her undergraduate education at College of the Atlantic. She went on to study architecture and landscape architecture, receiving her Masters in Landscape Architecture from the University of Oregon.
Shannon has an extensive background in green building, building performance, design and marketing. Previous to Energy Circle, she helped brand and market a small wellness start up to a multi-million dollar success. She combines her strength in building client relationships with her creativity to create successful and innovative marketing campaigns.
After years of living, studying, and working in the New York City area, Anna escaped to Maine where she now brings her content marketing and writing experience to Energy Circle. She loves learning new things and enjoys being able to share new ideas via informative and engaging content. Her passion for living simply and with intent fits seamlessly into Energy Circle’s mission to help companies dedicated to comfortable, efficient, and healthy buildings.
When she’s not writing, reading, or otherwise absorbing knowledge, Anna can be found spending time with her family, playing with any dog that crosses her path, sipping tea, or running.
After graduating from Susquehanna University in 2013 with a BA in Communications, Alexis decided to move back to her home state of Maine to pursue a career in digital marketing. Alexis brings her love of all things digital to the Energy Circle team as well as a background in media planning and account management. She loves studying the ever changing digital industry and coming up with new creative advertising ideas for her clients.
When Alexis is not at work you can typically find her on the softball field, either playing or coaching. She has a passion for all sports especially softball and football, and enjoys making the long trip to NJ to watch her New York Giants. In her free time, you can find Alexis boating out on Sebago Lake or exploring the beautiful city of Portland.
Jonathan holds a Bachelors of Science in Criminal Justice and a double major in Political Science - Law from Fitchburg State University. After discovering the challenge of problem solving for clients in 2011, he transitioned into sales when he began working for a large private investment firm. Jonathan now has over five years of experience in sales. He has spent the last three years specializing in the SaaS industry.
As a Client Solutions Specialist at Energy Circle, Jonathan works with clients to discover the needs and goals of their marketing strategies, and helps them develop a complete digital marketing solution. He is enthusiastic to assist clients in generating more leads to improve their bottom line and achieve growth.
Jonathan has lived throughout New England his entire life. His enjoyment of the Maine lifestyle drove him to move to the Portland area. He enjoys hiking, camping, discovering new craft beers, and working on home performance projects for his 1860 farmhouse style colonial.
Born in Morocco, Ilias moved to Maine at 8 years old and has lived here since. In 2014, Ilias graduated with a Journalism degree from the University of Maine. During his time at UMO, Ilias developed an interest in marketing and PR. After graduating, he worked as an SEO specialist for a web design company in Maine. During that time, Ilias worked to build on what he learned through his education and self training to become a stronger overall marketer. After taking some time to travel and visit his family abroad, Ilias joined Energy Circle after being attracted to their goal of helping companies that provide comfortable and efficient buildings grow. As a member of our team, Ilias hopes to help our clients reach their audience and grow.
When he’s not helping clients achieve their marketing goals, you can find Ilias exploring new hobbies, out with friends or at home with his family.