Jake Van Paepeghem

Jake Van Paepeghem
Content Writer


content marketing
December 5, 2018
When you launch a new HVAC, home performance, or solar service, it should be reflected across all of your digital channels. Energy Circle’s digital marketing experts show you how to launch your new service on your website, Google My Business, Facebook, and more.
people speaking
November 27, 2018
Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries. But is that how you should talk to your customers, too? Energy Circle does the keyword research on how you should be marketing your business for search engine visibility.
energy circle, blog, facebook, social media, digital marketing
November 6, 2018
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look into the new role of social media and your marketing...
October 18, 2018
Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide to Local Services Ads to learn more.
email marketing, energy circle, blog, content marketing, maine, me
September 14, 2018
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that will generate leads.
google, google my business, single platform, blog, energy circle
August 23, 2018
Without notice, Google has been inserting links to a service called Single Platform (a subsidiary of Constant Contact), in the knowledge panel of Google My Business listings for companies providing local services. This is a problem.
about us, blog, energy circle, digital marketing
August 2, 2018
When it comes to the content on your website, the About Us page often gets buried underneath all of the other important pages. Of course your potential customers want to know what services you provide, but it is just as important why you want to provide that service for them.
google beacon, energy circle, hvac, home performance, solar
July 20, 2018
Did your HVAC, home performance or solar company receive a Google Beacon in the mail? Here’s what you need to know about what to do with this tiny, mysterious device from Google’s Project Beacon.
puns, humor, jokes, content markekting, energy circle, maine, blog
July 12, 2018
Writing about the technical aspects of your industry can get a little monotonous. The message can get lost when a potential customer isn’t fully engaged. What better way to convey that message than with puns!
energy circle, blog, videographics, tips, tricks, trends
June 14, 2018
A simple animated videographic explainer video can educate your HVAC, customers on complex HVAC, home performance, and solar concepts, and give your SEO a boost. As more websites move towards video content, you can learn how video can benefit your website in the better building sector.