Exciting news day for us—Energy Circle has won the 2025 Content Marketing Award for Best Content Marketing Program for our work on the 25C Means Business campaign!
Presented by the Content Marketing Institute, the Content Marketing Awards are the largest and longest-running international program recognizing excellence in content strategy, creation, and storytelling. To be recognized among some of the most innovative and high-profile marketers in the world (finalists in our category included marketing programs for Google and Visa) is an incredible honor.
25C Means Business: Turning Tax Credits Into Powerful Marketing
The 25C Means Business program was developed in partnership with the North American Insulation Manufacturers Association (NAIMA), and our sister company, Puelle Design, to help insulation contractors across the country promote the 25C tax credit.
The program is 100% free for any insulation contractor nationwide and includes:
- Extensive training resources—including videos, webinars, and FAQs—to demystify the tax credit and make it easier to sell.
- The Homeowner Marketing Kit, a turnkey library of website content, blog posts, infographics, videos, email campaigns, and ad templates. These assets are designed to boost online visibility, generate leads, and close jobs.
- Physical sales tools like educational pamphlets, branded materials, and decals, making it easy to build trust and communicate value at the kitchen table.
What further sets 25C Means Business apart is the Concierge Services package: participating contractors receive free, 1:1 support from a professional marketing and web team to customize the library content specifically for their business, as well as help updating their websites.
To date, the program has delivered 8,000+ pieces of customized content to 270 contractors in 45 states, resulting in real business wins, SEO growth, and national media attention.
LEARN MORE ABOUT 25C MEANS BUSINESS AND ENROLL TODAY
Marketing Work Grounded in Our Values & Mission
As a Certified B Corp, we’re especially proud that this work supports our mission to fight climate change by driving more business to contractors making homes energy efficient.
This project has also been a true team effort—nearly every Energy Circle employee has contributed to its success over the past two years.
We’re incredibly grateful to NAIMA and all the insulation contractors who have made this program such a success, and to the Content Marketing Institute for recognizing the importance of this project!