EC is led by its founder and CEO, Peter Troast. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
As a long term partner of Energy Circle, David has deep experience in the residential energy sector. He received his BFA from the Maine College of Art, where he is now an adjunct professor. As the founder of Via, a Portland-based marketing communications firm, David has a wealth of experience in developing brands and marketing strategies. He is passionate about energy efficiency and how he can deploy his love of information design to achieve exceptional adult learning experiences.
Abby joined the Energy Circle team in August 2018 as a Digital Marketing Account Manager, working primarily with with solar companies across the US but also in the home performance sector. For the last ten years, Abby was living and working abroad in London, UK. Coming from both an agency and not-for-profit background, she specializes in strategic and creative communications and marketing with experience across the energy, environment and creative industries sectors (combining her loves of all things green and art). Abby has a master's degree from the London School of Economics in public policy and applies this policy knowledge to help companies be successful in a policy-driven environment. Although growing up in Virginia, Abby is a New Englander at heart. She attended the University of Vermont and ultimately made the big move back across the pond to be closer to family in Vermont and New Hampshire as well as to dust off the skis and snowboard for her first real Maine winter. Outside of the office, you'll find Abby out on a road trip adventure with her camera, exploring the outdoors. Also, as a recent transplant to Bon Appetit's 2018 Restaurant City of the Year, she's mapped out her Portland restaurant foodie wishlist from food trucks to Eventide's brown butter lobster roll.
Ranganayaki joined Energy Circle as a Lead Developer working remotely from Stamford, CT. With a Bachelor's degree in Engineering and a passion for coding, she set out to explore open source technologies. She has worked as a freelancer in different roles that cover the entire software development life cycle. Her experience on a wide range of projects across various domains for non-profits, start-ups and e-commerce applications, helps her adapt to new challenges easily. She constantly tries to improve things and doesn't hesitate to break status quo. She is very interested in the latest technologies / features and looks out for ways to leverage those to the benefits of the firm / clients. In her personal time, you can find her experimenting new recipes and relaxing with family and friends.
After nearly ten years living and working in upstate New York, Emily returned to Maine to spend more time with her family and to contribute to the stewardship of her beloved, adopted home state. Graduating from Cornell University with her Master's degree in 2016, Emily had the good fortune of learning from some of the finest minds in marketing research and development, and remains fascinated by digital marketing as a means of modern storytelling and brand differentiation. She is passionate about facilitating dynamic marketing partnerships and growing a holistic, humanist, and collaborative work environment. Emily attributes her fondness for anticipating the needs of her team and clients alike to her background in the hospitality industry. Emily loves exploring the restaurant scene in Maine and beyond, as well as traveling to explore sites culinary and otherwise. She enjoys reading, writing, spending time with friends and family, and gossiping about pop culture minutae. She takes frequent advantage of the great live music scene in Portland, where she can be found paying homage to her farming roots by collecting as many pets as possible.
Steve joined Energy Circle in early 2022 as the Director of Business Development. Steve's been in sales and sales leadership roles for nearly twenty years, helping small to medium-sized businesses and organizations grow via digital and traditional marketing solutions, strategy, and branding. Most recently he led the business development efforts at a Maine-based digital marketing agency, growing annual revenue and expanding the client base in the dynamic e-commerce market. He brings over a decade of experience in publishing, where he led the growth of an organization from start-up to one of the most successful regional publications in New England, earning recognition on the Inc. 5000 list as one of Maine's fastest growing companies. Steve is recognized by colleagues and clients as possessing a high level of integrity, creativity, efficiency, and adaptability. Steve lives in Freeport with his wife, son, and their beloved greyhound. When he's not helping grow the better building industry, he can be found running a network of area trails, collecting and listening to vinyl records, devouring audiobooks, or tackling a myriad of home projects.
After completing her degree in Colorado at CU Boulder, Cara began her professional career at a local publishing company. This is where Cara discovered her love for all things marketing and client relations. Through various roles in her career, from strategic content management for a travel site to acting as a marketing manager for stand-alone companies, Cara has a well-diversified background in the marketing industry that she is excited to bring to Energy Circle. In 2018 Cara packed up her life in the Rockies and moved back East to start a new adventure closer to family and her native state of Vermont. She, her beer brewing fiance, and their pup (who makes all big decisions for the family) settled on Portland as the perfect place to put down roots and build into their new home. In her free time, Cara can be found practicing yoga, re-learning how to ski the East, lounging at the beach or out exploring one of the many beautiful trails in Southern Maine with her Vizsla named Tractor.
Erica joined the Energy Circle team as a Senior Digital Marketing Strategist in 2021. A Pennsylvania native, she graduated from the University of Pittsburgh with a degree in Communication Science. After college she spent ten years living in Philadelphia working in the energy efficiency sector as an account manager. Erica managed new construction and retrofit projects that provided energy efficiency cost savings to her clients while simultaneously securing rebates and incentives from state and federal programs to provide the best possible return on capital expenditures. Erica moved to Portland, Maine in 2010. Most recently she worked for a company that provided sales training workshops focused on energy efficiency sales, marketing and lead generation. When she's not managing digital marketing accounts, Erica can be found outside, exploring the oceans, lakes, and mountains of Maine with her husband and two boys.
Connor Rose received her degree in Sports Management from UMass Amherst and began her career by moving to New York and working in the professional sports industry. Since then Connor has launched her marketing career by honing in on her creativity, relationship building, and problem solving skills throughout various industries and agency settings in New York, Massachusetts, and now Maine. Connor moved to Portland after years of stopping through on her way to the mountains and is excited to be a part of the Energy Circle team, where she can gear her range of marketing skills towards her passion in sustainability and the better building sector. Connor is a collector of hobbies and outside of work she can be found exploring new places, whipping up treats, or working on her latest DIY project.
Mar joined Energy Circle in May 2022 as a Digital Marketing Account Manager. She has her BS in Business from California State University Bakersfield. Mar's break into marketing happened in 2017 when she fell in love with the opportunity to grow a brand from the ground up. Born and raised in California, she's excited to see the other side of the US (and real snow) with her move to Portland, Maine. When she's not keeping up with the constant changes in the marketing world, she can be found with her wife and three boys, usually outside and with a camera in her hand.
Katie joined the Energy Circle team as a Marketing Production Associate in 2021. After spending a few years in the non-profit and progressive political organizing realm(s), she was ready to embark on a new journey in digital marketing and found Energy Circle to be a wonderful fit. Katie graduated from St. Lawrence University in 2018 and relocated to Portland two weeks after; she's since fallen in love with the small city, despite her disdain for lobster. When she isn't working, she can most often be found perusing the stacks of local bookstores or atop one of the White Mountains.
Cory joined the Energy Circle team in July 2019. His path to the better building sector included several years as a reporter for a weekly small town newspaper, and nearly a decade as an editor with a trade book publisher based in New York City. He owns too many pairs of sneakers, and, when not in the EC office, is usually reading, cooking, or mowing his lawn. Cory and his wife live a leisurely drive outside of Portland, where they own an old farmhouse whose energy efficiency is “a work in progress.”
Jake is a recent transplant to Maine, moving all the way from Boise, Idaho. A lifelong musician, Jake studied Guitar Performance at Boise State University before traveling as a professional touring guitarist. Along his travels Jake fell in love with Portland, as well as the many facets of content creation. Jake's introduction into the marketing world was with video production, something he still works on in addition to writing content for Energy Circle. He lives in Portland with his wife (a native Mainer) and collie-lab mix (who frequents the office), and still plays music regularly.
Emily joined the Energy Circle team at the end of 2020 as a Content Writer. A New England native, she grew up in Massachusetts before moving to Florida where she graduated from the University of Tampa with a degree in English. She then entered the digital marketing world as a copywriter and has never left. After living and working in Florida for several years, Emily spent six months traveling through Southeast Asia before returning to New England, where she landed in Portland and at Energy Circle. When she's not writing about the better building sector, Emily can be found outside, exploring the mountains of Maine after spending so many years in the endless flatland that is Florida. She also loves to cook and eat and is always on the hunt for new vegetarian restaurants to try.
Cassandra has joined Energy Circle as a Paid Search Strategist. She has a bachelor's degree in Political Science. She has over 10 years experience in client services including banking, insurance and PPC. She developed her PPC knowledge in Boston while working with a large agency that specialized in PPC optimization. While working in Boston she optimized PPC accounts for a variety of industries from all around the world. When she is not managing PPC, she loves spending time with her partner, her dog Winston and her cat Yeezy. She also enjoys playing fantasy football and rooting for her favorite team, the New England Patriots.
Dora joined Energy Circle's marketing team in 2018, as a Paid Search Strategist. She has worked in the digital marketing industry for over a decade, and has specifically focused on paid search strategy and creative management of clients large and small since 2011. Dora moved to Maine that same year, having visited Portland in the depths of winter, only to fall in love and make it her home. Since then, she's had the great pleasure of working alongside some of Maine's best and brightest, as well as taking in the restaurant scene, finding the best local bookstores, and adopting a small menagerie of animals.
Ade joined the Energy Circle team in March 2021. Born in Lagos, Nigeria, where he gained his Bachelor's Degree in Engineering, it only took one marketing job to realize his true love is digital marketing. He uses his passion for solving complex math equations to make data-driven marketing decisions. At Energy Circle, Ade is a PPC Strategist, helping clients achieve their marketing goals with Google and Bing Ads. He is also a member of the US Air Force Reserves. During his spare time, Ade loves watching and playing soccer, playing Scrabble, or bowling with his friends.
Laura joined the Energy Circle team in 2021 as a Paid Search Strategist. Having worked in digital marketing for over 12 years in various roles and in various industries she discovered her true talent lies within the paid search realm. After living in Venice Beach, California for the last 13 years, she recently relocated to Maine to be closer to family. When she's not digging into data, Laura enjoys board games, experimenting with new recipes, discovering new restaurants, and enjoying all the outdoor activities New England has to offer.
Janelle was born and raised in California and attended the University of California, Santa Cruz where she majored in Marine Biology. Upon graduating, she moved to Alaska for four years and worked at an Aquarium as a marine mammal trainer and rehabilitator. After leaving Alaska, Janelle traveled to the east coast where she lived in Maine for a bit before finally moving down to Connecticut where she worked as the Manager of the Animal Rescue Program for a local Aquarium. After working nearly 20 years in the marine mammal field, Janelle transitioned to web development and is currently living in Connecticut with her family - people, dogs, cats, fish, ducks, chickens, rabbits. While not assisting with website builds, Janelle enjoys hiking, camping, road-tripping, cycling, and long walks with her dogs.
Born and raised in Maine, Shane grew up with a love for nature. An avid hiker, he has seen the tops of many mountains in the Northeast with his family and friends. It was this love for the environment that prompted Shane to shift away from a traditional reporting career after graduating from the University of Maine with a journalism degree, and into an environmentally-conscious marketing world. At Energy Circle, Shane is responsible for marketing production, leading our online support center (support circle) and assisting in in-house marketing team projects. When he’s not working, Shane is an avid sports fan (football, baseball, basketball and hockey), writer (creative works) and movie geek.
Kristina joined the team in July 2022, when her love of coding and sustainability led her to Energy Circle. She made the move from West to East coast two years ago, and is happy to now call Portland, Maine, home. With a professional background rooted in the arts, media marketing, and web development, she strives to bring a creative perspective to each technical challenge. When she's not at her computer, Kristina enjoys visiting Portland's beaches, biking its trails, and pinning places on the map to explore next.
Emma joined Energy Circle as a Marketing Production Associate in summer 2021. A self-proclaimed "Yankee Cowgirl", Emma just recently relocated from Boston/Austin to Portland, Maine. After receiving her BFA in printmaking from UMASS Amherst, Emma worked professionally in the public art sphere for a couple of years before beginning her career in marketing. In Austin, Emma worked at a public relations firm managing digital marketing for a number of hospitality concepts. Outside of the office, you can find Emma walking her sweet pup Ladybird, working on her art and exploring Portland's food spots and dive bars.
Rachel moved to Portland from Texas in July of 2022. Her time in the South was spent receiving a B.A. degree in Mass Communications with a minor in Graphic Design, working for the marketing department at a global manufacturing company, and teaching history to middle school students. Most of her free time is now spent eating her way through Portland's many restaurants, frequenting free events, and searching for the next jaw-dropping view. Although Maine winters will be quite the adjustment, Rachel is excited to bundle up and try her hand at snow activities like cross country skiing!
Raised in Berkshire County in Massachusetts, Meg joined the Energy Circle team in early 2022. A Portland transplant, Meg relocated to Portland to begin her digital marketing career. After earning her B.A. in Political Science and Public Policy at MCLA, Meg worked in the banking industry in her hometown and found her niche in marketing when she began working on social media marketing for the bank, deciding to pivot to the digital marketing sector. Outside of the office you can find Meg working her way through Portland's endless restaurants and breweries and enjoying the city's music scene.
Nathan joined Energy Circle in 2022 as our Sales & Marketing Coordinator. They graduated from Saint Michael's College in Colchester, Vermont in 2015 with a double-major in Business Administration and Media Studies. Nathan has a background in digital media, design, photography, and communication across a number of different industries. When not at work, you can find them in the ocean on a hot summer day, practicing their yoga flow, traveling, or enjoying a local drag show!