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Whitepapers & Guides

Energy Circle has revisited our comprehensive solar foundations guide, and produced a summarized checklist, updated to reflect the shifting digital landscape and increase in competition for the post-COVID-19 world.
Work your way through this checklist, and make sure you touch as many points on your digital marketing to-do list as possible to better prepare for a strong comeback when it comes to generating, handling, and closing leads for your HVAC, solar, or home performance business.
Everyone should have a strong digital foundation, but many companies struggle to find the time during normal operations to check off these foundational boxes. Download this handy checklist to guide you in the process of building a strong digital marketing foundation for your HVAC, solar, or home...
Stay on top of your Google My Business profile with this handy local search checklist from Energy Circle. Use this digital marketing cheat sheet to generate more business for your HVAC, home performance, or solar company, boost organic search ranking, and increase website traffic and call volume.
In this comprehensive guide, Energy Circle breaks down the essentials of digital marketing for solar companies, including your website, SEO, PPC and paid search, Facebook, and GMB profile.
Update your Google My Business profile with these 13 digital marketing tips to help improve your ranking and attract new customers. From review quality to new and emerging GMB features like Request a Quote and the Product Editor, learn how you can craft an engaging online profile for your business.
This guide outlines the anatomy of a properly-designed "City Page" — a fundamental addition to a strong on-site local SEO strategy. When done well, City Pages can be one of the most versatile tools in your digital marketing toolbox. With the right mix of content and functionality, they can both...
Energy Circle is showing HVAC, home performance and solar companies how to take their Google My Business (GMB) profile to the next level with the Questions & Answers feature. Find out what customers in your service area want to know and which questions to ask yourself for more leads and better...
Your Buildings Perform. Does Your Website? An online presence has become as standard a tool for home performance businesses as having a blower door. While many still remain unaware of the whole house approach to comfort, energy efficiency and safety, homeowners are using the internet to find...
All that you need to know as a contractor when it comes to Google’s new paid ad service, Local Services Ads, from how it works, to whether or not you should get involved. The experts at Energy Circle provide digital marketing and lead generation tactics for the better building sector.



Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.

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