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Whitepapers & Guides

Use this easy-to-follow decision tree to find out whether your solar, home performance, or HVAC business should be running PPC ads. Energy Circle explains when it makes sense to start a PPC campaign, and when your marketing dollars would go farther elsewhere.
Learn everything you need to know about digital marketing for your home performance business in this comprehensive guide from Energy Circle. We specialize in digital marketing for the better building industry—call us today for a free website analysis!
As COVID-19 and recent wildfires have raised awareness of indoor air quality and other healthy home concepts, there are new opportunities for selling ventilation services to homeowners. Visualizing your company’s sales funnel helps you map out the customer journey and adjust your tactics—here are...
Learn how you can put Google's Local Services Ads to work for your business with this comprehensive guide from Energy Circle. LSAs are an effective tool to boost your leads, and with the right implementation, are a great addition to your digital marketing toolbox. Reach out today to learn more!
Energy Circle has revisited our comprehensive solar foundations guide, and produced a summarized checklist, updated to reflect the shifting digital landscape and increase in competition for the post-COVID-19 world.
Work your way through this checklist, and make sure you touch as many points on your digital marketing to-do list as possible to better prepare for a strong comeback when it comes to generating, handling, and closing leads for your HVAC, solar, or home performance business.
Everyone should have a strong digital foundation, but many companies struggle to find the time during normal operations to check off these foundational boxes. Download this handy checklist to guide you in the process of building a strong digital marketing foundation for your HVAC, solar, or home...
Stay on top of your Google My Business profile with this handy local search checklist from Energy Circle. Use this digital marketing cheat sheet to generate more business for your HVAC, home performance, or solar company, boost organic search ranking, and increase website traffic and call volume.
In this comprehensive guide, Energy Circle breaks down the essentials of digital marketing for solar companies, including your website, SEO, PPC and paid search, Facebook, and GMB profile.
Update your Google My Business profile with these 13 digital marketing tips to help improve your ranking and attract new customers. From review quality to new and emerging GMB features like Request a Quote and the Product Editor, learn how you can craft an engaging online profile for your business.



Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.

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