Whitepapers & Guides

This guide outlines the anatomy of a properly-designed "City Page" — a fundamental addition to a strong on-site local SEO strategy. When done well, City Pages can be one of the most versatile tools in your digital marketing toolbox. With the right mix of content and functionality, they can both...
Energy Circle is showing HVAC, home performance and solar companies how to take their Google My Business (GMB) profile to the next level with the Questions & Answers feature. Find out what customers in your service area want to know and which questions to ask yourself for more leads and better...
Your Buildings Perform. Does Your Website?An online presence has become as standard a tool for home performance businesses as having a blower door. While many still remain unaware of the whole house approach to comfort, energy efficiency and safety, homeowners are using the internet to find...
All that you need to know as a contractor when it comes to Google’s new paid ad service, Local Services Ads, from how it works, to whether or not you should get involved. The experts at Energy Circle provide digital marketing and lead generation tactics for the better building sector.
Search Engine Marketing, otherwise known as pay-per-click (PPC) or simply Google Adwords, is a very effective way for local solar contractors to profitably self-generate their own leads.The goal of this guide is to share our lessons learned from spending $250,000 on solar campaigns over the past 12...
What the HVAC to Home Performance transition means for your marketing strategy (and why it makes lead generation easier and cheaper).
We focus on when you should consider paid Facebook ads for building brand awareness and, to a limited extent, conversion on your company’s website. We also review the most effective tactics for ad creative, targeting and implementation.
Producing content on a whim and expecting to reap the rewards is unrealistic. However, if you devote your energy to creating content that has several key elements, you’ll be preparing yourself for success.
Successful strategies you need to know & shifts in your marketing to hit Baby Boomers. Are you targeting the most lucrative audience for your business? Recognizing your largest and most-likely-to-buy audience is fundamental to growing jobs and leads.
With trends like these, who needs enemies? How have these search terms fared in Google over the last ten years? We did some digging to find out.

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1-ON-1 MARKETING BENCHMARK ANALYSIS

Admit it...keeping up with digital marketing can be challenging. Let us help.

Having worked with over 400 companies across the US in the better building industry, Energy Circle has developed key benchmarks that every company should be meeting. Gain from our perspective with a 1-on-1 marketing benchmark analysis to see how your digital presence compares and learn about solutions to take your digital marketing to the next level. Your evaluation will include key areas such as website health/performance, SEO, reviews, content, conversion optimization and paid search engine marketing.

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