November 23, 2022
Many energy-efficiency incentives in the Inflation Reduction Act are aimed towards low and moderate-income households—here are some actionable marketing tips that contractors can use to generate more leads and help homeowners save money on...
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November 11, 2022
Wrap up the year with our digital marketing to-do list for home performance, HVAC, and solar contractors. 2023 will be the year of marketing incentives—make sure your business is ready using this easy-to-reference downloadable guide.
October 17, 2022
The Inflation Reduction Act commits 370 billion dollars towards fighting climate change— the largest investment the US government has ever made towards reducing carbon emissions. We've already covered some of the most important incentives...
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October 4, 2022
Your incentives landing page is the new workhorse of your website when it comes to capturing Inflation Reduction Act leads! Implement these six fundamental elements to build a long-form incentives landing page that converts.
September 15, 2022
How are online users searching for heat pumps in 2022? Using Google Trend and Energy Circle-proprietary data, a clear pattern has emerged when it comes to search volume around heat pumps, mini splits, and ductless. Learn more about digital...
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August 31, 2022
Solar companies have been marketing tax credits for years. Find out how you can steal their secrets to market the 25C tax credit for your home performance, HVAC, or insulation business.
August 18, 2022
Learn how important tax credits, rebates, and training programs in the Inflation Reduction Act will affect how you market and promote your solar, HVAC, and home performance services. Follow Energy Circle for digital marketing advice and services...
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July 28, 2022
Learn more about what Earth Overshoot Day is, what it means to pass this important environmental milestone, and what your insulation, HVAC, solar, or better building industry services are doing to #MoveTheDate.
July 14, 2022
Learn how organizations are helping expand future generations of tradespeople by reaching out to women, veterans, high school students, and more.
July 7, 2022
What is the value of joining a contractor peer group? Energy Circle CEO Peter Troast talks to three contractors in the HVAC and home performance industry about how they have benefitted from a peer group.