Energy Circle Insights Blog

September 11, 2019

An integrated marketing strategy combines multiple digital tactics like SEO, content, and PPC into one unified plan that leverages the strength of each tactic. Find out how your HVAC, solar, or home performance business can benefit from an...

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two podcast mics set up on table
September 4, 2019

Popular music streaming services like Spotify are snatching up podcasting companies like Anchor and Gimlet Media. But why?

man laying out plan on floor with words online marketing painted on it
August 27, 2019

What does it take to run a successful promotion for your HVAC, home performance, or solar business? Learn how to coordinate your messaging across all of your digital marketing channels so you can get the most out of your promotion campaign from...

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August 21, 2019

Building conferences are a great method for networking and learning, and you can use your attendance to grow your business and better serve your customers. Energy Circle breaks down Building Conferences 101 and recommends six shows we're...

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content marketing on ipad flat lay with office supplies
August 14, 2019

What topics are your HVAC, Home Performance, and Solar customers most interested in? And what types of content marketing perform the best when it comes to supporting online visibility? A good digital marketing plan should include a supply of...

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paper house nestled in orange autumn leaves
August 7, 2019

The change from summer to fall presents a unique opportunity for your HVAC or home performance business to capture the maximum amount of leads from those searching for the services you provide. Learn more about how you can prepare your digital...

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July 31, 2019

Get the most out of your marketing dollars, by taking advantage of the marketing co-op dollars offered by big name manufacturers and efficiency programs in the HVAC, home performance, and solar industries. Learn how to take advantage of this "...

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vector image highlighting case study development tools
July 24, 2019

A case study on your website should be telling the story of your customer, along with the story of how you helped them on their journey. But there is more value in case studies that just storytelling! Case studies are a valuable part of a digital...

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vector of movie camera on green-blue background
July 17, 2019

What makes for a high quality marketing video, and how do you get started producing and marketing video for your HVAC, home performance or solar business? The video production and digital marketing experts at Energy Circle discuss what it takes...

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beagle sitting at white minimalist desk with computer
July 10, 2019

In addition to our talented team of digital marketers, there's another (furry) group that works at Energy Circle: our office dogs. Meet the office dogs who also "work" at Energy Circle, helping HVAC, home performance, and solar contractors grow...

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