When thinking about your marketing strategy, it’s important to remember that industries vary and what might work extremely well for a popular brand selling shoes for $95, might not work in the same way for selling solar installations or whole-home energy efficiency retrofits.
Learning what pages customers most frequently click to can help focus your optimization efforts as well as teach you something about your customer's interests.
Marketing experts have long proclaimed the power of emotionally driven content. Content that is underscored with emotion — such as happiness fear, anger, shock, or anticipation — not only resonates more deeply with potential customers but also is more effective at increasing engagement and...
You may think that your local SEO tactics are helping you, but if Google isn't a fan, the effect can be the opposite. If Google advises against something, then there is probably a reason, and if you do not heed the warning you will find yourself with a ranking penalty.
So you’ve decided to take the leap and start using Facebook ads for your business. Congratulations, Facebook is a great tool to have in your digital marketing arsenal, but only if you know how to most effectively use it by targeting the correct audiences and using the best bidding strategy to...
While you may think you need to have certain things on your site or be using specific marketing channels, is that the best use of your money? Sometimes it may be, but many times you end up spending more money to get something up and running than you get in return for your efforts.
As a home performance, HVAC or solar expert, you care about your work. You wouldn’t walk away from a project before it was complete and done right. When it comes to marketing, you might find yourself stalling on getting marketing campaigns launched.
Google Posts allow service area businesses to display custom and controlled content on Google's search engine. Google Posts are available to everyone, so we compiled a list of ways to use Google Posts that will help your brand stick out.
Many in our industry like to see data-heavy and highly technical pieces or think that something is important to their customers just because it’s important to them — but is that what the customer wants to see as well? What is too technical?