Energy Circle Insights Blog

Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide to Local Services Ads to learn more.
energy circle, blog, bad reviews, digital marketing, better building, maine, me
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for your HVAC, home performance or solar business.
energy circle blog, ppc, google ads, pay per click, paid search, maine, me
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don’t know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC, home performance or solar business.
customer persona, marketing, energy circle, home performance, solar, better building, ME
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work? That's where personas come in.
email marketing, energy circle, blog, content marketing, maine, me
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that will generate leads.
instagram, energy circle, blog, maine, me
In today’s digital world, it’s easy to feel like you’re missing out on major revenue when you’re not marketing on every possible social media channel. You’re likely already taking advantage of Facebook, but have you explored Instagram?
google, google my business, single platform, blog, energy circle
Without notice, Google has been inserting links to a service called Single Platform (a subsidiary of Constant Contact), in the knowledge panel of Google My Business listings for companies providing local services. This is a problem.
facebook, gdpr, energy circle, blog, privacy
After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the perfect audience is in your hands. 
gdpr, energy circle, blog
GDPR is designed to afford individuals greater control over who has access to their data — and how and where that data is stored and used. GDPR applies to any organization operating within the EU, as well as any organization or business that offers goods and services to people within the EU.
about us, blog, energy circle, digital marketing
When it comes to the content on your website, the About Us page often gets buried underneath all of the other important pages. Of course your potential customers want to know what services you provide, but it is just as important why you want to provide that service for them.

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