After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the perfect audience is in your hands.
GDPR is designed to afford individuals greater control over who has access to their data — and how and where that data is stored and used. GDPR applies to any organization operating within the EU, as well as any organization or business that offers goods and services to people within the EU.
When it comes to the content on your website, the About Us page often gets buried underneath all of the other important pages. Of course your potential customers want to know what services you provide, but it is just as important why you want to provide that service for them.
If recruiting is a priority for you, it's a good idea to add a careers page to your website. A careers page has the power to attract skilled professionals to your company so you can offer the best possible service to your customers.
Did your HVAC, home performance or solar company receive a Google Beacon in the mail? Here’s what you need to know about what to do with this tiny, mysterious device from Google’s Project Beacon.
Writing about the technical aspects of your industry can get a little monotonous. The message can get lost when a potential customer isn’t fully engaged. What better way to convey that message than with puns!
Not every negative review you see online is legitimate. In today’s digital world, it’s only too easy to create a new account on Google, Facebook or Yelp and start leaving bad reviews for companies you’ve never even done business with.
While this list is not everything, it is a good start for some of the more frequent terms and acronyms we use in the world of digital marketing and what they mean in relation to your business.
Web Accessibility is the idea that all people should have equitable access to online information, tools, and technologies. Anyone can begin making their website more inclusive and accessible.
A simple animated videographic explainer video can educate your HVAC, customers on complex HVAC, home performance, and solar concepts, and give your SEO a boost. As more websites move towards video content, you can learn how video can benefit your website in the better building sector.