Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

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January 20, 2021

Has streaming become the new "television"? Learn how 2020 affected how businesses in the HVAC, solar, and home performance industries are advertising on streaming services like YouTubeTV, Hulu, Spotify, iHeartRadio, and more. Energy Circle offers...

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January 13, 2021

Are you up to date with the latest in local search marketing? Energy Circle shares our big takeaways from the recent 2020 Local Search Ranking Factors Report, along with seven actionable steps your HVAC, solar, or home performance company can...

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January 6, 2021

Look into Energy Circle's crystal ball—here are 17 predictions we're making for digital marketing and the home performance, HVAC, and solar industries in 2021. From new energy policies to the world of virtual appointments and rising advertising...

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December 30, 2020

The federal solar tax credit, also known as the investment tax credit (ITC), has long reigned as one of the best solar energy incentives in the United States.

December 16, 2020

The digital marketing experts at Energy Circle break down the difference between DIY and managed website solutions for your HVAC, solar, home performance, or better building business, and the pros and cons of a managed website versus a DIY option...

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December 11, 2020

What truly makes a website "work"? How do you ensure your website design and functionality drives conversions that can generate leads for your HVAC, solar, or home performance business? Read on as we explore the essential components of a high...

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November 25, 2020

This year at Energy Circle we've been thinking about our mission and how it connects to the greater world, including issues of anti-racism and environmentalism. Read about how our commitment to intersectional environmentalism connects to our...

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November 11, 2020

These four articles (and one podcast) will help you prepare for the end of the year when it comes to digital marketing for your home performance, solar, or HVAC business. Energy Circle is staying on top of all of the changes in the digital...

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October 28, 2020

Learn more about effective digital marketing strategies for winning bigger ventilation projects from the experts at Energy Circle. See how interest around ventilation services is on the rise, and how HVAC and home performance contractors...

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October 21, 2020

Google's Local Service Ads allow businesses, like HVAC and better building contractors, to run prominently displayed ads, geo-targeted at their service area, and pay for leads directly. As Google expands the LSA product, adding features like...

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