We tested Google’s new AI Mode to see how it compares to traditional Google search for high-performance contractors. See what we found and why it matters for your marketing.
Every four weeks, much of the team at Energy Circle gathers in our downtown Portland, Maine conference room to put our brains together. We use this workshop time to learn new skills, solve complex problems, and work together in a way that breaks up silos of day-to-day individual tasks.
Last month…
We celebrate Earth Day 2025 by highlighting how marketing helps homeowners connect with the impact of clean energy contractors.
Discover S.H.A.I.M and revolutionize your energy consumption. Learn how this innovative AI optimizes homes and motivates homeowners to make sustainable choices, while also driving growth for HVAC and home performance contractors in the better building industry.
The Inflation Reduction Act (IRA) was positioned to be a game-changer for home energy upgrades and high performance contractors. But as we move into Q2 of 2025, confusion still reigns. Delays, funding freezes, and a lack of clear information around the future of state-implemented HOMES and HEAR…