Energy Circle Insights Blog

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Get the latest tips on review management for 2019, specifically for HVAC, home performance, insulation, and solar contractors. Energy Circle explains how many reviews you should aim for and which third party review sites you should prioritize first in your review management strategy.
2018 year in review with signs
Take a look at the most popular posts on the Energy Circle blog in 2018, covering topics from the Moz Local Search Ranking Factors Survey to Facebook’s audience building updates following the data breach — all geared toward the HVAC, home performance, insulation and solar industries.
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It is no secret that video is a great way to get your message across, and that more and more people prefer this form of communication. But there is much more to using video as a strategic tool in your digital marketing toolbox, especially for moving your prospects through your funnel towards a...

Moz released the results of their 2018 Local Search Ranking Factors Survey on November 20. Find out what the results mean for local SEO for the HVAC, home performance and solar industries—and how we think local SEO will look in 2019.
content marketing
When you launch a new HVAC, home performance, or solar service, it should be reflected across all of your digital channels. Energy Circle’s digital marketing experts show you how to launch your new service on your website, Google My Business, Facebook, and more.
people speaking
Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries. But is that how you should talk to your customers, too? Energy Circle does the keyword research on how you should be marketing your business for search engine visibility.
Visual representation of the sales funnel in regards to lead generation
Every digital marketing tactic has a special role to play in your sales funnel. Get the most from your digital marketing efforts by understanding the sales funnel and the unique strengths of different marketing channels. Learn more about tailoring your marketing messaging for your target customers.
vector interpretation of a google search page
Are you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business and make your Google “homepage” that much stronger.
energy circle, blog, facebook, social media, digital marketing
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look into the new role of social media and your marketing...
energy circle, blog, peter troast, maine, digital marketing, home performance
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own digital marketing plan...

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