Energy Circle Insights Blog

vector interpretation of a google search page
Are you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business and make your Google “homepage” that much stronger.
energy circle, blog, facebook, social media, digital marketing
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look into the new role of social media and your marketing...
energy circle, blog, peter troast, maine, digital marketing, home performance
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own digital marketing plan...
Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide to Local Services Ads to learn more.
energy circle, blog, bad reviews, digital marketing, better building, maine, me
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for your HVAC, home performance or solar business.
energy circle blog, ppc, google ads, pay per click, paid search, maine, me
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don’t know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC, home performance or solar business.
customer persona, marketing, energy circle, home performance, solar, better building, ME
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work? That's where personas come in.
email marketing, energy circle, blog, content marketing, maine, me
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that will generate leads.
instagram, energy circle, blog, maine, me
In today’s digital world, it’s easy to feel like you’re missing out on major revenue when you’re not marketing on every possible social media channel. You’re likely already taking advantage of Facebook, but have you explored Instagram?
google, google my business, single platform, blog, energy circle
Without notice, Google has been inserting links to a service called Single Platform (a subsidiary of Constant Contact), in the knowledge panel of Google My Business listings for companies providing local services. This is a problem.

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