Energy Circle Insights Blog

thermometer with blue sky behind it
May 22, 2019

As the temperatures rise, so will the phone calls from homeowners desperate to fix their air conditioners. If you run an HVAC, home performance or solar business, how can you prepare your customers to avoid the rush? Energy Circle walks you...

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old-fashioned lightbulbs with filament
May 15, 2019

Take a look at the challenges and recommended strategies for marketing total home and building electrification services — and learn how HVAC, home performance and solar contractors can communicate the financial and environmental benefits of...

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up close view of a laptop sitting on a desk
May 8, 2019

How can you know your HVAC, solar, or home performance website is ready for a facelift? Energy Circle walks you through the four signs you may need to refresh your content, update your service pages, and upgrade the functionality of your website...

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solar panel with reflection of sky on it on roof
May 1, 2019

Digital marketing trends are continuously evolving, especially in the solar industry. Learn about the latest trends in solar marketing — including the growing demand for live chat, more engaging Google My Business features, leads from Project...

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cape cod house with flag in front lawn
April 24, 2019

How can you turn a run of the mill basement job into an opportunity to educate your customers on the building science expertise of your HVAC or home performance company? Learn how to turn everyday experiences into conversion-oriented content for...

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small child with dog blowing nose depicting wellness in the home
April 17, 2019

Part two of our digital marketing series "Challenge Accepted" takes a look at the ask & the challenge of successfully marketing healthy home services for your HVAC & home performance business. From avoiding the pitfalls, to messaging...

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hands with design tools and word logo
April 10, 2019

What does a logo say about your business? We updated the Energy Circle logo to closer reflect the changes and innovations in the HVAC, home performance, and solar industries. Learn more about how we approached the logo redesign, including its...

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local services graphic with storefront and phone
April 2, 2019

What can be learned in the HVAC and home performance industries, using a year's worth of data on Google's latest paid search product — Local Services Ads? Energy Circle compares LSA performance to other paid search tactics, and recommends how you...

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people climbing mountain at sunrise
March 27, 2019

In the first part of our digital marketing series "Challenge Accepted," Energy Circle takes a look at the ask and the challenge of successfully marketing heat pump water heaters for your HVAC and home performance business. From messaging to...

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yellow delivery truck on route map vector
March 20, 2019

Contractors in the HVAC, home performance, and solar industries face a unique challenge of overcoming Google's proximity bias. Learn more about how Google is handling the proximity bias for service area oriented businesses — and how you can rank...

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