Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

vector image depicting webpage function on a website
October 4, 2022

Your incentives landing page is the new workhorse of your website when it comes to capturing Inflation Reduction Act leads! Implement these six fundamental elements to build a long-form incentives landing page that converts.

search trends image depicting desk with laptop and images depicting search results
September 15, 2022

How are online users searching for heat pumps in 2022? Using Google Trend and Energy Circle-proprietary data, a clear pattern has emerged when it comes to search volume around heat pumps, mini splits, and ductless. Learn more about digital...

Read more
solar panel array in field
August 31, 2022

Solar companies have been marketing tax credits for years. Find out how you can steal their secrets to market the 25C tax credit for your home performance, HVAC, or insulation business.

August 18, 2022

Learn how important tax credits, rebates, and training programs in the Inflation Reduction Act will affect how you market and promote your solar, HVAC, and home performance services. Follow Energy Circle for digital marketing advice and services...

Read more
image of globe beach ball deflating in stages
July 28, 2022

Learn more about what Earth Overshoot Day is, what it means to pass this important environmental milestone, and what your insulation, HVAC, solar, or better building industry services are doing to #MoveTheDate.

colorful outline of figures representing tradespeople
July 14, 2022

Learn how organizations are helping expand future generations of tradespeople by reaching out to women, veterans, high school students, and more. 

July 7, 2022
What is the value of joining a contractor peer group? Energy Circle CEO Peter Troast talks to three contractors in the HVAC and home performance industry about how they have benefitted from a peer group.
June 17, 2022

Struggling to recruit in an employee's job market? The digital marketing experts at Energy Circle offer career page insights for businesses in the solar, home performance, and HVAC Industries.

vector of hands raised holding phones depicting maps with locator pins
June 1, 2022

Learn more about how to generate quality leads using Google's Local Services Ads, and the most current best practices for how to optimize your LSA account. Energy Circle offers digital marketing services to HVAC, home performance, and solar...

Read more
illustrating the mindset of a homeowner interested in home electrification
May 25, 2022

Looking to capture more higher-quality electrification leads? Learn about 5 different types of homeowners interested in electrifying their homes and how you can best target them with your marketing efforts.