August 5, 2020
Learn more about the rising interest in healthy homes and indoor air quality this year due to the coronavirus, and why ventilation will likely be the next big thing in HVAC. Get ahead of the marketing curve and position yourself as an industry...
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July 22, 2020
Learn more about the effect that modular video marketing can have on your business with this in-depth case study from Energy Circle. Using actual data and metrics from an EC client's recent campaign, we show you how video marketing can be used in...
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July 8, 2020
What is the data saying about how lead generation is changing for the solar industry during a global pandemic? Learn how to better prepare your solar contracting business, with a digital marketing foundation that is geared toward lead generation...
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July 1, 2020
Video Recap: Peter Troast talks to Scott Needham and Keith O'Hara about their experience joining a peer group, and the benefits it has provided their HVAC and home performance businesses. Learn more about joining a peer group from the digital...
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June 9, 2020
Online reviews are essential to how your HVAC, home performance, or solar business ranks in online searches, so how can you maximize your reviews in this downtime? Energy Circle walks you through the updates in Google My Business reviews, and how...
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June 3, 2020
Home performance contractors are adjusting on the fly to deal with COVID-19 related health and safety guidelines (take advantage of our coronavirus resou
May 19, 2020
It is hard to imagine giving a solar quote or an insulation proposal without visiting a home, but HVAC, home performance, and solar companies will need to adjust to the low touch way of doing business. Learn more from Energy Circle about...
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May 13, 2020
What are the Google Ad stats for the month or April telling us about how homeowners are searching for home performance, HVAC, and healthy home industry? Energy Circle provides in depth analysis on the impact COVID-19 has had on Google Ads CPC,...
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April 22, 2020
What is the data saying about how homeowners are searching for healthy home solutions, and how can your home performance or HVAC business adjust to meet the needs? Energy Circle discusses recent Google search trends, and how you can use the...
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April 1, 2020
We're now a month into actively monitoring the impact that the COVID-19 pandemic is having on Google Ads performance and user search trends in the HVAC, Home Performance, and Solar industries and we are beginning to see cl