Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

September 20, 2023

Learn what's different—and what's the same—about marketing new Inflation Reduction Act rebates for insulation, HVAC, and solar services to low and moderate income households.

People working at a table
September 13, 2023

Learn what it takes to be named one of the best places to work in Maine, and why Energy Circle made the list in 2023.

Picture of insulation website on desktop computer
September 7, 2023

Make sure you're using the best Inflation Reduction Act rebate and tax credit keywords to drive traffic to your website and grow your leads. Contact Energy Circle today for lead-gen digital marketing!

10 Key Contractor Takeaways from DOE’s New IRA Rebate Guidelines
August 17, 2023

Learn what was included in the 100-page IRA guidelines about the HOMES and HEEHRA rebate programs and how it impacts your contracting business.

Is AI Capable of Producing Marketing Videos for Your Business?
August 3, 2023

Watch and explore AI's potential in creating effective videos for the HVAC, Home Performance, and Solar industries with Senior Media Producer Jake Van Paepeghem and Content Writer Bethany Violette.

Screen capture of still from AI content marketing video
July 19, 2023

At Energy Circle, we use AI, which is how we know there’s a big difference between 100% AI content and the kind of high quality writing that contractors need to boost their online visibility and convert clicks into leads. ...

How to Talk to Homeowners About Building Science
July 12, 2023

With better-building becoming more of a hot topic with recent events and new incentives, find out how to talk to homeowners about building science issues with these tips from Energy Circle.

person holding newspaper with image of kara saul rinaldi advertising her presence discussing inflation reduction act
June 13, 2023

Learn when DOE guidelines for rebate programs will be released, when states are projected to make HOMES and HEERA rebates available to the public, and more.

projection of computer screen showing robot and word 'ChatGPT'
June 1, 2023

Learn about how AI-powered live chat tools will improve the customer experience and help you convert interested homeowners into leads as we continue to explore the ever-evolving technology of artificial intelligence tools such as ChatGPT, Bard,...

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inflation reduction act timeline icons depicting tax breaks and rebates
May 18, 2023

Learn more about the latest timeline for Inflation Reduction Act rebates and how you can plan ahead with your marketing efforts to make maximum impact!