Energy Circle Insights Blog

google my business, gmb, categories, services, energy circle, blog, maine, me

Having a complete GMB profile is not only important for your “online storefront” but also helps tell Google which services you offer to show when people search. The key part of your GMB profile which tells Google which services you offer is GMB categories.

bad reviews, energy circle, blog, maine, google, facebook, yelp

While a bad review may seem like the end of the world, it actually gives you an excellent opportunity to strengthen your brand image and build rapport with your customers — not to mention improve the service you offer.

temperature, internet traffic, seasonality, energy circle, blog, maine, me

Temperature isn’t the whole story of the seasonality challenge, but it’s a big part of it. Even if you have a solid marketing strategy and mix, you are likely to still see fluctuations from day-to-day, week-to-week or month-to-month, and very often that has something to do with the weather.

white space, energy circle, seo, blog, maine, me
This empty space may seem useless, but it does much more for your website than you may think. White space gives your website “breathing room,” making it easily digestible and simple to navigate.
keyword spam, google my business, energy circle, blog, me, maine
Google has claimed that they are working on eliminating spam and that keyword stuffing your name does not affect the results; but with so much online content, Google cannot be blamed for not catching every single instance of spam.
office dogs, company culture, energy circle, maine, me

It's finally time we introduce our four-legged team members here at Energy Circle. Although they're not pawing away at digital marketing like the rest of us, they definitely serve as great companions in the office!

frequently asked questions, faq, energy circle, blog, maine, me
Providing support in the digital world, we’ve heard all kinds of questions and issues, ranging from lost passwords, to problems with page formatting. Which common issues with easy fixes are you running into?
quality score, adwords, ppc, sem, paid search, energy circle, ME, maine, blog
You may often hear about quality score and how it plays into a well-managed Google AdWords account. It’s important to understand what it is, and how it relates to your search engine marketing campaigns.
digital marketing, energy circle, blog, maine, me
Digital marketing is the practice of marketing goods or services across the internet by various digital platforms and practitioners can use as many or as few platforms as they need to get their desired outcomes, or goals.
google analytics, referral traffic, energy circle, blog, portland, maine, me
Looking at your referral traffic will help you understand which links are working for your site and which sources are bringing you the most quality traffic.


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