Energy Circle Insights Blog

Moz released the results of their 2018 Local Search Ranking Factors Survey on November 20. Find out what the results mean for local SEO for the HVAC, home performance and solar industries—and how we think local SEO will look in 2019.
content marketing
When you launch a new HVAC, home performance, or solar service, it should be reflected across all of your digital channels. Energy Circle’s digital marketing experts show you how to launch your new service on your website, Google My Business, Facebook, and more.
people speaking
Jargon and technical terms are a part of everyday life in the home performance, solar and HVAC industries. But is that how you should talk to your customers, too? Energy Circle does the keyword research on how you should be marketing your business for search engine visibility.
Visual representation of the sales funnel in regards to lead generation
Every digital marketing tactic has a special role to play in your sales funnel. Get the most from your digital marketing efforts by understanding the sales funnel and the unique strengths of different marketing channels. Learn more about tailoring your marketing messaging for your target customers.
vector interpretation of a google search page
Are you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business and make your Google “homepage” that much stronger.
energy circle, blog, facebook, social media, digital marketing
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look into the new role of social media and your marketing...
energy circle, blog, peter troast, maine, digital marketing, home performance
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own digital marketing plan...
Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide to Local Services Ads to learn more.
energy circle, blog, bad reviews, digital marketing, better building, maine, me
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for your HVAC, home performance or solar business.
energy circle blog, ppc, google ads, pay per click, paid search, maine, me
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don’t know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC, home performance or solar business.

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