Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

projection of computer screen showing robot and word 'ChatGPT'
June 1, 2023

Learn about how AI-powered live chat tools will improve the customer experience and help you convert interested homeowners into leads as we continue to explore the ever-evolving technology of artificial intelligence tools such as ChatGPT, Bard,...

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inflation reduction act timeline icons depicting tax breaks and rebates
May 18, 2023

Learn more about the latest timeline for Inflation Reduction Act rebates and how you can plan ahead with your marketing efforts to make maximum impact!

graphic image depicting people searching for a place using magnifying glass indicating 'local search'
April 19, 2023

Learn how to optimize your HVAC, home performance, or solar website for local search and get more leads for your business using teachings from 2023's local search ranking factors report. 

AI-generated image of HVAC contractor in a dystopian environment
April 5, 2023

We put ChatGPT-4 head to head with some of the better building industry's experts. See if we were able to stump AI with our questions about the HVAC, home performance, and solar industries. 

vector depicting marketing strategies
March 23, 2023

Every home services contractor would love to have a magic crystal ball that lets them peek into the future.

inflation reduction act stock image with clock
March 8, 2023

Uncertain about how to talk to customers about the IRA rebates and incentives? Here are some strategies to help guide the conversation.

images of electrification including an electric vehicle and charger, a solar panel, and a wind turbine
February 15, 2023

Find out what the search data tells us about consumer awareness around electrification and how contractors can focus their marketing efforts to take advantage of electrification customers.

illustrated image of electrified, connected world
February 3, 2023

Learn more about what electrification and better building industry experts have to say about the home electrification movement and its impact on the HVAC, home performance, and solar industry. This blog features excerpts from our webinar with...

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image of a laptop featuring peter troast and energy circle webinar information
January 18, 2023

Watch our top five most-viewed webinars of 2022 to stay up to date on digital marketing best practices for home performance, HVAC, and solar contractors. Energy Circle provides lead generation digital marketing services to contractors throughout...

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January 6, 2023

Are homeowners across the country aware of savings on the way from the Inflation Reduction Act? In this highlight excerpt from our last Webinar Wednesday of 2022, Energy Circle CEO Peter Troast asks three business owners what they are hearing...

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