Energy Circle Insights Blog

2020 spelled out preceded by lightbulb
December 11, 2019

Take a look at what the artificial intelligence, TV streaming services, and even the upcoming 2020 election might have to do with how you market your HVAC, solar, and home performance business on the web this upcoming year. Need some help...

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man reading laptop computer with coffee, tablet, and phone next to him
December 9, 2019

Looking to read up on the latest home performance, HVAC, or solar news? Separating the wheat from the chaff can be tricky with so much misinformation available today. Here are the 9 blogs we read this year to keep us up to date on our building...

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podcasting mic over desk with notepad and pen
December 4, 2019

Take a listen to what CEO and founder of Energy Circle, Peter Troast, had to say about the beginnings of Energy Circle and our mission on the Grow Maine podcast hosted by Marty Grohman. Looking to generate more leads for your HVAC, solar, or home...

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energy circle 2019 company retreat still shot
November 20, 2019

Go behind the scenes during Energy Circle's 2019 Retreat, as our entire team gathered at the base of Sunday River Ski Resort for three days of digital marketing strategy, planning for the coming year, and team building. Our video camera was there...

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men working on computers conducting home improvement business
November 14, 2019

Learn how to take advantage of the credibility of the Department of Energy's Home Improvement Expert Program, by becoming a Home Improvement Expert partner. By utilizing the assets provided by this government program, you can differentiate your...

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blocks with year on them turning from 2019 to 2020
November 6, 2019

Need some help with your end of the year marketing push? There still are co-op dollars available for solar, HVAC or home performance businesses—but you've got to take advantage now before co-op programs from TRANE, Mitsubishi, Panasonic and...

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one lit lightbulb amongst unlit bulbs
October 23, 2019

People love to hate utility companies, but with some quick-to-deploy digital marketing tactics you can make them love your HVAC, solar, or home performance business. Energy Circle discusses the challenges of marketing during a utility company PR...

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sheet of paper that says landing page with illustration next to coffee cup
October 16, 2019

Upgrade your website's landing pages and see an increase in conversion and lead generation for your business. Energy Circle explains why advanced landing pages should be a digital marketing priority for your home performance, HVAC, and solar...

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digital marketing team discussing local branding during an office meeting
October 9, 2019

Struggling to transition from newspaper ads to Google My Business? Improve your local brand marketing strategies online with these ideas and tips from Energy Circle. Learn what you can do to build an audience, find customers online, and generate...

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grass growing out of an energy efficient LED lightbulb in a field
October 2, 2019

For Energy Efficiency Day 2019, take a look at this behind the scenes video filmed in Energy Circle's Portland ME offices! We detail some of our initiatives to cut back on office energy usage and make our working spaces more environmentally...

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