If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work? That's where personas come in.
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that will generate leads.
In today’s digital world, it’s easy to feel like you’re missing out on major revenue when you’re not marketing on every possible social media channel. You’re likely already taking advantage of Facebook, but have you explored Instagram?
Without notice, Google has been inserting links to a service called Single Platform (a subsidiary of Constant Contact), in the knowledge panel of Google My Business listings for companies providing local services. This is a problem.
After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the perfect audience is in your hands.
GDPR is designed to afford individuals greater control over who has access to their data — and how and where that data is stored and used. GDPR applies to any organization operating within the EU, as well as any organization or business that offers goods and services to people within the EU.
When it comes to the content on your website, the About Us page often gets buried underneath all of the other important pages. Of course your potential customers want to know what services you provide, but it is just as important why you want to provide that service for them.
If recruiting is a priority for you, it's a good idea to add a careers page to your website. A careers page has the power to attract skilled professionals to your company so you can offer the best possible service to your customers.
Did your HVAC, home performance or solar company receive a Google Beacon in the mail? Here’s what you need to know about what to do with this tiny, mysterious device from Google’s Project Beacon.