Do you know exactly what the age or gender breakdown is for your customers? Making data-driven decisions is the only way to accurately understand and effectively market to the appropriate audience.
There may be one valuable feature of your GMB listing that you haven’t yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the search results and drive more leads for your business.
Having a complete GMB profile is not only important for your “online storefront” but also helps tell Google which services you offer to show when people search. The key part of your GMB profile which tells Google which services you offer is GMB categories.
While a bad review may seem like the end of the world, it actually gives you an excellent opportunity to strengthen your brand image and build rapport with your customers — not to mention improve the service you offer.
Temperature isn’t the whole story of the seasonality challenge, but it’s a big part of it. Even if you have a solid marketing strategy and mix, you are likely to still see fluctuations from day-to-day, week-to-week or month-to-month, and very often that has something to do with the weather.
This empty space may seem useless, but it does much more for your website than you may think. White space gives your website “breathing room,” making it easily digestible and simple to navigate.
Google has claimed that they are working on eliminating spam and that keyword stuffing your name does not affect the results; but with so much online content, Google cannot be blamed for not catching every single instance of spam.
It's finally time we introduce our four-legged team members here at Energy Circle. Although they're not pawing away at digital marketing like the rest of us, they definitely serve as great companions in the office!
Providing support in the digital world, we’ve heard all kinds of questions and issues, ranging from lost passwords, to problems with page formatting. Which common issues with easy fixes are you running into?
You may often hear about quality score and how it plays into a well-managed Google AdWords account. It’s important to understand what it is, and how it relates to your search engine marketing campaigns.