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Energy Circle Insights Blog

House IAQ words with tree in center
August 12, 2020

Learn more about the current models of IAQ monitors available to home performance and HVAC contractors, and how you can find the right devices for your business. Take advantage of increased consumer interest in healthy home services with the...

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illustration depicting a home's ventilation system
August 5, 2020

Learn more about the rising interest in healthy homes and indoor air quality this year due to the coronavirus, and why ventilation will likely be the next big thing in HVAC. Get ahead of the marketing curve and position yourself as an industry...

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hand pressing play on transparent video screen
July 22, 2020

Learn more about the effect that modular video marketing can have on your business with this in-depth case study from Energy Circle. Using actual data and metrics from an EC client's recent campaign, we show you how video marketing can be used in...

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solar panels on modern house roof
July 8, 2020

What is the data saying about how lead generation is changing for the solar industry during a global pandemic? Learn how to better prepare your solar contracting business, with a digital marketing foundation that is geared toward lead generation...

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July 1, 2020

Video Recap: Peter Troast talks to Scott Needham and Keith O'Hara about their experience joining a peer group, and the benefits it has provided their HVAC and home performance businesses. Learn more about joining a peer group from the digital...

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customer reviews on cell phone vector
June 9, 2020

Online reviews are essential to how your HVAC, home performance, or solar business ranks in online searches, so how can you maximize your reviews in this downtime? Energy Circle walks you through the updates in Google My Business reviews, and how...

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vector of hands holding signs indicating objection
June 3, 2020

Home performance contractors are adjusting on the fly to deal with COVID-19 related health and safety guidelines (take advantage of our coronavirus resou

vector of man video chatting on computer
May 19, 2020

It is hard to imagine giving a solar quote or an insulation proposal without visiting a home, but HVAC, home performance, and solar companies will need to adjust to the low touch way of doing business. Learn more from Energy Circle about...

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illustrated technology concept graphic of a computer, data charts and gears
May 13, 2020

What are the Google Ad stats for the month or April telling us about how homeowners are searching for home performance, HVAC, and healthy home industry? Energy Circle provides in depth analysis on the impact COVID-19 has had on Google Ads CPC,...

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house-shaped housekey opening door
April 22, 2020

What is the data saying about how homeowners are searching for healthy home solutions, and how can your home performance or HVAC business adjust to meet the needs? Energy Circle discusses recent Google search trends, and how you can use the...

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