Energy Circle Insights Blog

paper house nestled in orange autumn leaves
August 7, 2019

The change from summer to fall presents a unique opportunity for your HVAC or home performance business to capture the maximum amount of leads from those searching for the services you provide. Learn more about how you can prepare your digital...

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July 31, 2019

Get the most out of your marketing dollars, by taking advantage of the marketing co-op dollars offered by big name manufacturers and efficiency programs in the HVAC, home performance, and solar industries. Learn how to take advantage of this "...

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vector image highlighting case study development tools
July 24, 2019

A case study on your website should be telling the story of your customer, along with the story of how you helped them on their journey. But there is more value in case studies that just storytelling! Case studies are a valuable part of a digital...

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vector of movie camera on green-blue background
July 17, 2019

What makes for a high quality marketing video, and how do you get started producing and marketing video for your HVAC, home performance or solar business? The video production and digital marketing experts at Energy Circle discuss what it takes...

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beagle sitting at white minimalist desk with computer
July 10, 2019

In addition to our talented team of digital marketers, there's another (furry) group that works at Energy Circle: our office dogs. Meet the office dogs who also "work" at Energy Circle, helping HVAC, home performance, and solar contractors grow...

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July 3, 2019

Understanding local search intent, overcoming Google's proximity bias, and SEO tactics to rank better in areas beyond your physical address. Energy Circle offers digital marketing insights and advice for HVAC, home performance, and solar...

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jenga blocks with hiring related words on them with red block reading recruitment
June 25, 2019

Businesses in the clean energy and better building industries depend on a workforce of dedicated, skilled professionals. Find out how to use digital marketing strategies and tactics to better attract and recruit qualified staff to build and grow...

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video screen on tablet with computer in the background
June 19, 2019

Utilizing video to drive leads for your solar, home performance or HVAC business is more than just "lights, camera, action!" Energy Circle explains what it takes to develop a comprehensive video marketing strategy integrated with your sales...

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ppc depiction with computer and money flying out of wallet
June 12, 2019

Still not sure what all the buzz around search engine marketing and PPC is about? Learn more about how to leverage a targeted Google Ad campaign to drive qualified leads to your HVAC, home performance or solar business from the digital marketing...

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review management on screen flat desk lay
June 4, 2019

Learn about best practices for asking customers for online reviews — and find out when it's best to ask a customer to leave you a review. Energy Circle discusses the growing importance of online reviews and details how to garner more reviews for...

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