If recruiting is a priority for you, it's a good idea to add a careers page to your website. A careers page has the power to attract skilled professionals to your company so you can offer the best possible service to your customers.
Did your HVAC, home performance or solar company receive a Google Beacon in the mail? Here’s what you need to know about what to do with this tiny, mysterious device from Google’s Project Beacon.
Writing about the technical aspects of your industry can get a little monotonous. The message can get lost when a potential customer isn’t fully engaged. What better way to convey that message than with puns!
Not every negative review you see online is legitimate. In today’s digital world, it’s only too easy to create a new account on Google, Facebook or Yelp and start leaving bad reviews for companies you’ve never even done business with.
While this list is not everything, it is a good start for some of the more frequent terms and acronyms we use in the world of digital marketing and what they mean in relation to your business.
Web Accessibility is the idea that all people should have equitable access to online information, tools, and technologies. Anyone can begin making their website more inclusive and accessible.
A simple animated videographic explainer video can educate your HVAC, customers on complex HVAC, home performance, and solar concepts, and give your SEO a boost. As more websites move towards video content, you can learn how video can benefit your website in the better building sector.
Do you know exactly what the age or gender breakdown is for your customers? Making data-driven decisions is the only way to accurately understand and effectively market to the appropriate audience.
There may be one valuable feature of your GMB listing that you haven’t yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the search results and drive more leads for your business.
Having a complete GMB profile is not only important for your “online storefront” but also helps tell Google which services you offer to show when people search. The key part of your GMB profile which tells Google which services you offer is GMB categories.