Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

November 14, 2023
Get ahead of net metering changes! Use these marketing tactics to grow solar leads in a state that doesn't offer 1:1 net metering.
November 1, 2023
Struggling to find the best way to spend your co-op marketing dollars? Check out these tips and tricks from Energy Circle for a full year of co-op marketing strategy!
A house wrapped in a stethoscope
October 18, 2023

Learn more about healthy home research and studies, and see how you can use this information to educate your customers and build trust with homeowners.

Lightbulb with electric bill
October 4, 2023

Celebrate Energy Efficiency Day with these 5 tips for talking to your customers about making energy efficiency upgrades to their homes.

September 20, 2023

Learn what's different—and what's the same—about marketing new Inflation Reduction Act rebates for insulation, HVAC, and solar services to low and moderate income households.

People working at a table
September 13, 2023

Learn what it takes to be named one of the best places to work in Maine, and why Energy Circle made the list in 2023.

Picture of insulation website on desktop computer
September 7, 2023

Make sure you're using the best Inflation Reduction Act rebate and tax credit keywords to drive traffic to your website and grow your leads. Contact Energy Circle today for lead-gen digital marketing!

10 Key Contractor Takeaways from DOE’s New IRA Rebate Guidelines
August 17, 2023

Learn what was included in the 100-page IRA guidelines about the HOMES and HEEHRA rebate programs and how it impacts your contracting business.

Is AI Capable of Producing Marketing Videos for Your Business?
August 3, 2023

Watch and explore AI's potential in creating effective videos for the HVAC, Home Performance, and Solar industries with Senior Media Producer Jake Van Paepeghem and Content Writer Bethany Violette.

Screen capture of still from AI content marketing video
July 19, 2023

At Energy Circle, we use AI, which is how we know there’s a big difference between 100% AI content and the kind of high quality writing that contractors need to boost their online visibility and convert clicks into leads. ...