November 20, 2018
Every digital marketing tactic has a special role to play in your sales funnel. Get the most from your digital marketing efforts by understanding the sales funnel and the unique strengths of different marketing channels. Learn more about...
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November 13, 2018
re you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business...
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November 6, 2018
Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look...
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October 23, 2018
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own... Read more
October 18, 2018
Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide...
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October 12, 2018
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for... Read more
October 5, 2018
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don't know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC...
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September 21, 2018
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work?... Read more
September 14, 2018
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that... Read more
September 7, 2018
In today's digital world, it's easy to feel like you're missing out on major revenue when you're not marketing on every possible social media channel. You're likely already taking advantage of Facebook, but have you explored Instagram?