Energy Circle Insights Blog

Search engine screen example
November 13, 2018

re you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business...

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Facebook Screen Magnet Illustration
November 6, 2018

Social media is a powerful tool for targeting an audience for your HVAC, home performance or solar business, but conversions shouldn’t always be the carrot at the end of the stick. The digital marketing team at Energy Circle takes a deeper look...

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Keyboard, A Pen and Some Paper
October 23, 2018

A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own...

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Google Local Service Ads Graphic
October 18, 2018

Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide...

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Online Reviews Concept Graphic
October 12, 2018

Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity...

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Google Ads App Image on Mobile Device
October 5, 2018

Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don't know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC...

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Concept Graphic of Different Personas or Demographics
September 21, 2018

If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work...

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Email Button on Keyboard
September 14, 2018

An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy...

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Instagram App on Mobile Device
September 7, 2018

In today's digital world, it's easy to feel like you're missing out on major revenue when you're not marketing on every possible social media channel. You're likely already taking advantage of Facebook, but have you explored Instagram?

Good ideas graphic
August 31, 2018

Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google's Local Service's Ads and more from the digital...

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