See what Energy Circle CEO Peter Troast is seeing when it comes to digital marketing trends in the HVAC, home performance, solar, and better building industries. The changes in Facebook, increased streaming opportunities, and marketing videos are...Read more
CPC? SERP? OMG! Learn what some of the most common digital marketing acronyms mean in this quick, 60-second explainer video from Energy Circle. Our team of industry experts makes marketing for home performance, solar, HVAC, and other better...Read more
Define yourself as a healthy home contractor in 2022 and reap the rewards! National interest in healthy home and IAQ products and services is at an all-time high. The digital marketing experts at Energy Circle know how to help you make the most...Read more
Use this easy-to-follow decision tree to find out whether your solar, home performance, or HVAC business should be running PPC ads. Energy Circle explains when it makes sense to start a PPC campaign, and when your marketing dollars would go...Read more
Hear what Healthy Building Scientist Joe Medosh has to say about the upcoming roster of IAQ monitoring devices, and why your HVAC or home performance business should be paying attention. Energy Circle provides digital marketing services for the...Read more
Check out these six better building experts that are using unconventional methods to build their brands with social media channels like TikTok, Instagram, and YouTube. Energy Circle explains what these brands are doing and whether your business...Read more
Download our Complete Guide to Digital Marketing Fundamentals for Home Performance to learn everything you need to know about digital marketing for your home performance business.
In celebration of Energy Efficiency Day (as well as Halloween), learn how smart power strips can help you avoid paying for phantom or vampire power loads with this spooky season throwback video from the Energy Circle archives!
Interest in the passive house movement is sweeping the nation, potentially bringing ample business for efficiency contractors. The experts at Energy Circle break down the significance of this movement and what it means for retrofit contractors....Read more