Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

colorful outline of figures representing tradespeople
July 14, 2022

Learn how organizations are helping expand future generations of tradespeople by reaching out to women, veterans, high school students, and more. 

July 7, 2022
What is the value of joining a contractor peer group? Energy Circle CEO Peter Troast talks to three contractors in the HVAC and home performance industry about how they have benefitted from a peer group.
June 17, 2022

Struggling to recruit in an employee's job market? The digital marketing experts at Energy Circle offer career page insights for businesses in the solar, home performance, and HVAC Industries.

vector of hands raised holding phones depicting maps with locator pins
June 1, 2022

Learn more about how to generate quality leads using Google's Local Services Ads, and the most current best practices for how to optimize your LSA account. Energy Circle offers digital marketing services to HVAC, home performance, and solar...

Read more
illustrating the mindset of a homeowner interested in home electrification
May 25, 2022

Looking to capture more higher-quality electrification leads? Learn about 5 different types of homeowners interested in electrifying their homes and how you can best target them with your marketing efforts.

small tiles depicting people on a yellow background reading 'now hiring'
May 13, 2022

Exhausted by the recruiting rigamarole? Find out where to begin in your hiring endeavors for your HVAC, home performance, or solar business from the digital marketing experts at Energy Circle.

sea of sameness video still
April 27, 2022
Many successful HVAC, home performance, and solar contractors have learned they can separate themselves from the competition by emphasizing particular aspects of their services on their websites and in their marketing efforts. Watch this video and... Read more
earth day at energy circle 2022
April 22, 2022
For this year’s Earth Day, we’d like to talk about our greater mission, and why the digital marketing work we help HVAC, solar, home performance, and better building companies around the country do every day matters.
burning match signifying on fire
April 6, 2022

What's the secret to writing a home-run blog post for your home services contractor website? In this in-depth case study, we offer insights and takeaways after examining 8 real-world examples of killer content written for home performance, HVAC,...

Read more
Someone holding a small house cutout with the setting sign shining through it
March 23, 2022

Catch up on the latest updates about the HOPE for HOMES legislation from Building Performance Association (BPA) VP of Government Affairs Kara Saul Rinaldi and HVAC, solar, and home performance marketing expert Peter Troast of Energy Circle.