Not every negative review you see online is legitimate. In today’s digital world, it’s only too easy to create a new account on Google, Facebook or Yelp and start leaving bad reviews for companies you’ve never even done business with.
While this list is not everything, it is a good start for some of the more frequent terms and acronyms we use in the world of digital marketing and what they mean in relation to your business.
Web Accessibility is the idea that all people should have equitable access to online information, tools, and technologies. Anyone can begin making their website more inclusive and accessible.
A simple animated videographic explainer video can educate your HVAC, customers on complex HVAC, home performance, and solar concepts, and give your SEO a boost. As more websites move towards video content, you can learn how video can benefit your website in the better building sector.
Do you know exactly what the age or gender breakdown is for your customers? Making data-driven decisions is the only way to accurately understand and effectively market to the appropriate audience.
There may be one valuable feature of your GMB listing that you haven’t yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the search results and drive more leads for your business.
Having a complete GMB profile is not only important for your “online storefront” but also helps tell Google which services you offer to show when people search. The key part of your GMB profile which tells Google which services you offer is GMB categories.
While a bad review may seem like the end of the world, it actually gives you an excellent opportunity to strengthen your brand image and build rapport with your customers — not to mention improve the service you offer.
Temperature isn’t the whole story of the seasonality challenge, but it’s a big part of it. Even if you have a solid marketing strategy and mix, you are likely to still see fluctuations from day-to-day, week-to-week or month-to-month, and very often that has something to do with the weather.