Energy Circle Insights Blog

google analytics, referral traffic, energy circle, blog, portland, maine, me
Looking at your referral traffic will help you understand which links are working for your site and which sources are bringing you the most quality traffic.
google tag manager, energy circle, maine
If you are looking for an easy way to add scripts to your site, or just looking to keep your site current, install Google Tag Manager. It takes just seconds to install but can save you hours in the long run.
solar, solar pv, emotion, emotional marketing, energy circle, blog, me
Using emotion to connect with your audience is a powerful marketing tactic. In this blog post, we’re diving deep into the solar industry and exploring which emotions are the most effective for marketing solar services such as solar PV installation, solar water heating and home battery installation.
websites, energy circle, maine, blog
There is no magic 8-ball for what you should have on your website that is going to bring in leads and change your business overnight. However, here at Energy Circle, we know a thing or two about what works and what doesn’t.
marketing strategy, blog, energy circle, maine, ME
When thinking about your marketing strategy, it’s important to remember that industries vary and what might work extremely well for a popular brand selling shoes for $95, might not work in the same way for selling solar installations or whole-home energy efficiency retrofits.
google analytics, energy circle, blog, portland, maine, me
Learning what pages customers most frequently click to can help focus your optimization efforts as well as teach you something about your customer's interests.
emotional messaging, marketing, energy circle, me
Marketing experts have long proclaimed the power of emotionally driven content. Content that is underscored with emotion — such as happiness fear, anger, shock, or anticipation — not only resonates more deeply with potential customers but also is more effective at increasing engagement and...
local seo, google my business, google, energy circle, maine, me
You may think that your local SEO tactics are helping you, but if Google isn't a fan, the effect can be the opposite. If Google advises against something, then there is probably a reason, and if you do not heed the warning you will find yourself with a ranking penalty.
target audience on Facebook, Energy Circle
So you’ve decided to take the leap and start using Facebook ads for your business. Congratulations, Facebook is a great tool to have in your digital marketing arsenal, but only if you know how to most effectively use it by targeting the correct audiences and using the best bidding strategy to...
data driven research, google analytics, energy circle, blog, maine
While you may think you need to have certain things on your site or be using specific marketing channels, is that the best use of your money? Sometimes it may be, but many times you end up spending more money to get something up and running than you get in return for your efforts.


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