Look into Energy Circle's crystal ball—here are 17 predictions we're making for digital marketing and the home performance, HVAC, and solar industries in 2021. From new energy policies to the world of virtual appointments and rising advertising...Read more
The federal solar tax credit, also known as the investment tax credit (ITC), has long reigned as one of the best solar energy incentives in the United States.
The digital marketing experts at Energy Circle break down the difference between DIY and managed website solutions for your HVAC, solar, home performance, or better building business, and the pros and cons of a managed website versus a DIY option...
What truly makes a website "work"? How do you ensure your website design and functionality drives conversions that can generate leads for your HVAC, solar, or home performance business? Read on as we explore the essential components of a high...Read more
This year at Energy Circle we've been thinking about our mission and how it connects to the greater world, including issues of anti-racism and environmentalism. Read about how our commitment to intersectional environmentalism connects to our...Read more
These four articles (and one podcast) will help you prepare for the end of the year when it comes to digital marketing for your home performance, solar, or HVAC business. Energy Circle is staying on top of all of the changes in the digital...Read more
Learn more about effective digital marketing strategies for winning bigger ventilation projects from the experts at Energy Circle. See how interest around ventilation services is on the rise, and how HVAC and home performance contractors...Read more
Google's Local Service Ads allow businesses, like HVAC and better building contractors, to run prominently displayed ads, geo-targeted at their service area, and pay for leads directly. As Google expands the LSA product, adding features like...Read more
How much natural air leakage do we have in our office? We scheduled a blower door test to find out, and to see if we could reach the recommended ACH levels recommended by prevailing health experts. Watch a video to see what our blower door test...Read more
Google and its properties such as Google My Business continue to dominate the local search field, but may face competition from Apple's foray into local search with its new Apple Maps functionalities. What does this mean for other review...Read more