Energy Circle Insights Blog

July 3, 2019

Understanding local search intent, overcoming Google's proximity bias, and SEO tactics to rank better in areas beyond your physical address. Energy Circle offers digital marketing insights and advice for HVAC, home performance, and solar...

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jenga blocks with hiring related words on them with red block reading recruitment
June 25, 2019

Businesses in the clean energy and better building industries depend on a workforce of dedicated, skilled professionals. Find out how to use digital marketing strategies and tactics to better attract and recruit qualified staff to build and grow...

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video screen on tablet with computer in the background
June 19, 2019

Utilizing video to drive leads for your solar, home performance or HVAC business is more than just "lights, camera, action!" Energy Circle explains what it takes to develop a comprehensive video marketing strategy integrated with your sales...

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ppc depiction with computer and money flying out of wallet
June 12, 2019

Still not sure what all the buzz around search engine marketing and PPC is about? Learn more about how to leverage a targeted Google Ad campaign to drive qualified leads to your HVAC, home performance or solar business from the digital marketing...

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review management on screen flat desk lay
June 4, 2019

Learn about best practices for asking customers for online reviews — and find out when it's best to ask a customer to leave you a review. Energy Circle discusses the growing importance of online reviews and details how to garner more reviews for...

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building blocks that say brand
May 29, 2019

Find out how to use concrete metrics to measure how strong your brand is online — and what you can do to strengthen your brand and increase revenue. Energy Circle shows HVAC, home performance, and solar contractors which Google metrics matter,...

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thermometer with blue sky behind it
May 22, 2019

As the temperatures rise, so will the phone calls from homeowners desperate to fix their air conditioners. If you run an HVAC, home performance or solar business, how can you prepare your customers to avoid the rush? Energy Circle walks you...

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old-fashioned lightbulbs with filament
May 15, 2019

Take a look at the challenges and recommended strategies for marketing total home and building electrification services — and learn how HVAC, home performance and solar contractors can communicate the financial and environmental benefits of...

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up close view of a laptop sitting on a desk
May 8, 2019

How can you know your HVAC, solar, or home performance website is ready for a facelift? Energy Circle walks you through the four signs you may need to refresh your content, update your service pages, and upgrade the functionality of your website...

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solar panel with reflection of sky on it on roof
May 1, 2019

Digital marketing trends are continuously evolving, especially in the solar industry. Learn about the latest trends in solar marketing — including the growing demand for live chat, more engaging Google My Business features, leads from Project...

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