Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

fortune cookie saying 2022 digital marketing predictions
December 29, 2021

See what Energy Circle CEO Peter Troast is seeing when it comes to digital marketing trends in the HVAC, home performance, solar, and better building industries. The changes in Facebook, increased streaming opportunities, and marketing videos are...

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one minute marketing: common marketing acronyms
December 15, 2021

CPC? SERP? OMG! Learn what some of the most common digital marketing acronyms mean in this quick, 60-second explainer video from Energy Circle. Our team of industry experts makes marketing for home performance, solar, HVAC, and other better...

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December 8, 2021

Define yourself as a healthy home contractor in 2022 and reap the rewards! National interest in healthy home and IAQ products and services is at an all-time high. The digital marketing experts at Energy Circle know how to help you make the most...

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PPC and paid search infographic header image
November 24, 2021

Use this easy-to-follow decision tree to find out whether your solar, home performance, or HVAC business should be running PPC ads. Energy Circle explains when it makes sense to start a PPC campaign, and when your marketing dollars would go...

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mother and child in background of air filter in foreground
November 11, 2021

Hear what Healthy Building Scientist Joe Medosh has to say about the upcoming roster of IAQ monitoring devices, and why your HVAC or home performance business should be paying attention. Energy Circle provides digital marketing services for the...

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social media icons on phones held in hands
October 27, 2021

Check out these six better building experts that are using unconventional methods to build their brands with social media channels like TikTok, Instagram, and YouTube. Energy Circle explains what these brands are doing and whether your business...

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vector of laptop as guidebook with cogs floating above indication how something works
October 13, 2021

Download our Complete Guide to Digital Marketing Fundamentals for Home Performance to learn everything you need to know about digital marketing for your home performance business. 

October 6, 2021

In celebration of Energy Efficiency Day (as well as Halloween), learn how smart power strips can help you avoid paying for phantom or vampire power loads with this spooky season throwback video from the Energy Circle archives!

sales funnel process on sitcky note
September 15, 2021
Throw your old sales funnel out the window—in our latest video, we break down the new strategy for finding customers and turning them into repeat business. Energy Circle offers digital marketing services for solar, home performance, HVAC, and other... Read more
3D rendering of a passive house on a green background
August 18, 2021

Interest in the passive house movement is sweeping the nation, potentially bringing ample business for efficiency contractors. The experts at Energy Circle break down the significance of this movement and what it means for retrofit contractors....

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