Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

August 18, 2022

Learn how important tax credits, rebates, and training programs in the Inflation Reduction Act will affect how you market and promote your solar, HVAC, and home performance services. Follow Energy Circle for digital marketing advice and services...

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July 28, 2022

Learn more about what Earth Overshoot Day is, what it means to pass this important environmental milestone, and what your insulation, HVAC, solar, or better building industry services are doing to #MoveTheDate.

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July 14, 2022

Learn how organizations are helping expand future generations of tradespeople by reaching out to women, veterans, high school students, and more. 

July 7, 2022
What is the value of joining a contractor peer group? Energy Circle CEO Peter Troast talks to three contractors in the HVAC and home performance industry about how they have benefitted from a peer group.
June 17, 2022

Struggling to recruit in an employee's job market? The digital marketing experts at Energy Circle offer career page insights for businesses in the solar, home performance, and HVAC Industries.

vector of hands raised holding phones depicting maps with locator pins
June 1, 2022

Learn more about how to generate quality leads using Google's Local Services Ads, and the most current best practices for how to optimize your LSA account. Energy Circle offers digital marketing services to HVAC, home performance, and solar...

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illustrating the mindset of a homeowner interested in home electrification
May 25, 2022

Looking to capture more higher-quality electrification leads? Learn about 5 different types of homeowners interested in electrifying their homes and how you can best target them with your marketing efforts.

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May 13, 2022

Exhausted by the recruiting rigamarole? Find out where to begin in your hiring endeavors for your HVAC, home performance, or solar business from the digital marketing experts at Energy Circle.

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April 27, 2022
Many successful HVAC, home performance, and solar contractors have learned they can separate themselves from the competition by emphasizing particular aspects of their services on their websites and in their marketing efforts. Watch this video and... Read more
earth day at energy circle 2022
April 22, 2022
For this year’s Earth Day, we’d like to talk about our greater mission, and why the digital marketing work we help HVAC, solar, home performance, and better building companies around the country do every day matters.