Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

images of electrification including an electric vehicle and charger, a solar panel, and a wind turbine
February 15, 2023

Find out what the search data tells us about consumer awareness around electrification and how contractors can focus their marketing efforts to take advantage of electrification customers.

illustrated image of electrified, connected world
February 3, 2023

Learn more about what electrification and better building industry experts have to say about the home electrification movement and its impact on the HVAC, home performance, and solar industry. This blog features excerpts from our webinar with...

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image of a laptop featuring peter troast and energy circle webinar information
January 18, 2023

Watch our top five most-viewed webinars of 2022 to stay up to date on digital marketing best practices for home performance, HVAC, and solar contractors. Energy Circle provides lead generation digital marketing services to contractors throughout...

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January 6, 2023

Are homeowners across the country aware of savings on the way from the Inflation Reduction Act? In this highlight excerpt from our last Webinar Wednesday of 2022, Energy Circle CEO Peter Troast asks three business owners what they are hearing...

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December 23, 2022

Meet the pets of Energy Circle and see how our office can run on ample amounts of cuteness. Energy Circle is a dog friendly digital marketing agency serving the better building industry — located in Portland, Maine.

Sheet of paper reading "Inflation Reduction Act" on desk with books, pen and notebook
December 9, 2022

Heading into 2023, here are some of the biggest questions about Inflation Reduction Act tax credits and rebate incentives that contractors still need answers to.

welcome mat with shoes
November 23, 2022

Many energy-efficiency incentives in the Inflation Reduction Act are aimed towards low and moderate-income households—here are some actionable marketing tips that contractors can use to generate more leads and help homeowners save money on...

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checklist boxes with green pen and tick marks
November 11, 2022

Wrap up the year with our digital marketing to-do list for home performance, HVAC, and solar contractors. 2023 will be the year of marketing incentives—make sure your business is ready using this easy-to-reference downloadable guide.

IRA Marketing for Your Business featuring Cory screenshot
October 17, 2022

The Inflation Reduction Act commits 370 billion dollars towards fighting climate change— the largest investment the US government has ever made towards reducing carbon emissions. We've already covered some of the most important incentives...

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October 4, 2022

Your incentives landing page is the new workhorse of your website when it comes to capturing Inflation Reduction Act leads! Implement these six fundamental elements to build a long-form incentives landing page that converts.