Energy Circle Insights Blog

cape cod house with flag in front lawn
April 24, 2019

How can you turn a run of the mill basement job into an opportunity to educate your customers on the building science expertise of your HVAC or home performance company? Learn how to turn everyday experiences into conversion-oriented content for...

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small child with dog blowing nose depicting wellness in the home
April 17, 2019

Part two of our digital marketing series "Challenge Accepted" takes a look at the ask & the challenge of successfully marketing healthy home services for your HVAC & home performance business. From avoiding the pitfalls, to messaging...

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hands with design tools and word logo
April 10, 2019

What does a logo say about your business? We updated the Energy Circle logo to closer reflect the changes and innovations in the HVAC, home performance, and solar industries. Learn more about how we approached the logo redesign, including its...

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local services graphic with storefront and phone
April 2, 2019

What can be learned in the HVAC and home performance industries, using a year's worth of data on Google's latest paid search product — Local Services Ads? Energy Circle compares LSA performance to other paid search tactics, and recommends how you...

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people climbing mountain at sunrise
March 27, 2019

In the first part of our digital marketing series "Challenge Accepted," Energy Circle takes a look at the ask and the challenge of successfully marketing heat pump water heaters for your HVAC and home performance business. From messaging to...

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yellow delivery truck on route map vector
March 20, 2019

Contractors in the HVAC, home performance, and solar industries face a unique challenge of overcoming Google's proximity bias. Learn more about how Google is handling the proximity bias for service area oriented businesses — and how you can rank...

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using smartphone to take interior photo
March 12, 2019

Companies in the HVAC, home performance, and solar industries often have difficulty taking high quality photos of their projects; but with the right app, gathering high-quality photos can be simple. Learn more about how to make great images for...

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question marks spread out over all of the continents
March 5, 2019

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the home by incorporating smart thermostat technology, security cameras, smart light bulbs and much more. But the integration of voice activated “assistants”...

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bullseye dart in center of target
February 27, 2019

Focusing your marketing strategy around one or two key goals or services can generate more leads for your HVAC, home performance or solar business — and even make your other services more prominent in search. Learn more about the power of...

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route 66 painted on highway asphalt
February 19, 2019

In this "Stories from the Road" blog post, Energy Circle's Peter Troast and Chris Davis share their experiences at the nation's top industry conferences, including Solar Power Northeast, Better Buildings by Design, Home Performance Coalition, and...

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