Energy Circle Insights Blog

Google as your home page
The Google SERP is made up of lots of different moving parts, some of which you have total control over and others that require lots of work to change. If there is something negative on your brand’s SERP page you should be doing everything in your power to change or remove it.
The pitfalls of buying email lists
With email still reigning as one of the most effective ways to convert people into customers, it’s essential to put some serious focus on email marketing for your HVAC, home performance or solar business. But before you go out and buy an email list to jumpstart your email marketing campaigns, you...
How to allocate your digital marketing budget for HVAC, home performance and contracting businesses
As a contractor, you know that marketing is important. Maybe you’ve already invested in print advertising or TV spots in the past, or purchased leads through various services, but what was the return on that investment? Kind of hard to know exactly, right? Well, with digital marketing it’s much...
Energy Circle digital marketing and web development for the HVAC, home performance and solar industry.
A major change to how Google Chrome and other browsers handle HTTP sites is just around the corner. If your business’ website hasn’t yet made the shift from HTTP (Hypertext Transfer Protocol) to HTTPS (Hypertext Transfer Protocol Secure), it could be harder for potential clients to reach starting...
to free or not to free?

Anyone can build a website these days. One of our front-end developers built this one when he was 9 and the internet has become much easier to use since 1998.

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Should your HVAC, home performance or solar company use Instagram?

Social media has come a long way since Myspace and LiveJournal - and so has the home performance industry. Keeping up with the changes in solar panels, AC units and insulation is one thing, but keeping up with social media trends is a whole other issue.

We get a lot of questions about...

Using emotion in your content to increase engagement
Whether you are a solar installer or a home performance contractor, your online content is ultimately what will tell potential customers whether or not they should do business with you. Content that appeals to emotion is consistently found to be the most effective at increasing engagement and...
Sun on Solar Panel
Over the past 8 years in the residential HVAC, home performance, and insulation sector, Energy Circle has invested over $6 million on behalf of clients in Google AdWords on PPC campaigns which have generated over 135,000 leads and are increasing by around 1,000 every week, at an average lead cost...
Sammy's Internship at Energy Circle
Sammy learned more than she ever could have anticipated during a summer. As time went on, she found herself acquiring new skills, competencies, and got involved in a number of projects. The team helped her push herself, and they were always happy to introduce her to new tasks. There was never a day...
Solar Digital Marketing at Energy Circle
I came to the understanding that right now is the ideal time for solar contractors to enter the market. This conclusion is not an obvious one — let me explain why it makes sense.

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