Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

social media icons on phones held in hands
October 27, 2021

Check out these six better building experts that are using unconventional methods to build their brands with social media channels like TikTok, Instagram, and YouTube. Energy Circle explains what these brands are doing and whether your business...

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October 13, 2021

Download our Complete Guide to Digital Marketing Fundamentals for Home Performance to learn everything you need to know about digital marketing for your home performance business. 

October 6, 2021

In celebration of Energy Efficiency Day (as well as Halloween), learn how smart power strips can help you avoid paying for phantom or vampire power loads with this spooky season throwback video from the Energy Circle archives!

sales funnel process on sitcky note
September 15, 2021
Throw your old sales funnel out the window—in our latest video, we break down the new strategy for finding customers and turning them into repeat business. Energy Circle offers digital marketing services for solar, home performance, HVAC, and other... Read more
3D rendering of a passive house on a green background
August 18, 2021

Interest in the passive house movement is sweeping the nation, potentially bringing ample business for efficiency contractors. The experts at Energy Circle break down the significance of this movement and what it means for retrofit contractors....

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thumbnail of overcoming customer heat pump objections video still
June 30, 2021

Does your sales team know how to respond when a customer brings up common objections to heat pump upgrades?

June 23, 2021

Learn the latest updates on the HOPE for HOMES legislation from Building Performance Association (BPA) VP of Government Affairs Kara Saul Rinaldi and Peter Troast as part of Energy Circle's weekly webinar series. Ready for better marketing for...

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June 9, 2021

Heat pump popularity is growing fast! Is your website ready to capitalize on the demand? Set yourself up for success by following Energy Circle's step-by-step guide to creating a long-form heat pump landing page that captures leads.
A long-...

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earn a black belt in online reputation management
May 26, 2021

Learn more about the best ways to take your company from 0 online reviews to a competitive review management system that puts review chasing in the rearview mirror and emphasizes long-term strategy that can benefit your entire business. Reach out...

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May 12, 2021

Use these free and easy-to-use tools to glean valuable information about your online competitors and see how your digital marketing efforts compare. For help analyzing your competition and improving your HVAC, home performance, or solar company's...

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