Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

February 11, 2022
Learn about one of Google’s latest innovations, Google Vision AI, and how it will impact your business in the solar, HVAC, or home performance industry. No matter what changes are coming, Energy Circle’s team of experts is here to support your... Read more
graphic image of contractor and digital marketing on tablet with gray background
January 27, 2022

In this guide, we'll talk you through the five pillars of smart digital marketing and how they apply to HVAC contractors. By applying all five to your marketing practices, you'll be able to build name brand recognition, generate more and higher-...

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January 12, 2022

Hear from home performance contractors and business owners Kevin Brenner, Keith O'Hara, and Matthew Hargrove as Energy Circle CEO Peter Troast asks them about the past year, and how they are planning for 2022. Topics include recruiting, the...

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fortune cookie saying 2022 digital marketing predictions
December 29, 2021

See what Energy Circle CEO Peter Troast is seeing when it comes to digital marketing trends in the HVAC, home performance, solar, and better building industries. The changes in Facebook, increased streaming opportunities, and marketing videos are...

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one minute marketing: common marketing acronyms
December 15, 2021

CPC? SERP? OMG! Learn what some of the most common digital marketing acronyms mean in this quick, 60-second explainer video from Energy Circle. Our team of industry experts makes marketing for home performance, solar, HVAC, and other better...

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December 8, 2021

Define yourself as a healthy home contractor in 2022 and reap the rewards! National interest in healthy home and IAQ products and services is at an all-time high. The digital marketing experts at Energy Circle know how to help you make the most...

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PPC and paid search infographic header image
November 24, 2021

Use this easy-to-follow decision tree to find out whether your solar, home performance, or HVAC business should be running PPC ads. Energy Circle explains when it makes sense to start a PPC campaign, and when your marketing dollars would go...

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mother and child in background of air filter in foreground
November 11, 2021

Hear what Healthy Building Scientist Joe Medosh has to say about the upcoming roster of IAQ monitoring devices, and why your HVAC or home performance business should be paying attention. Energy Circle provides digital marketing services for the...

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social media icons on phones held in hands
October 27, 2021

Check out these six better building experts that are using unconventional methods to build their brands with social media channels like TikTok, Instagram, and YouTube. Energy Circle explains what these brands are doing and whether your business...

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October 13, 2021

Download our Complete Guide to Digital Marketing Fundamentals for Home Performance to learn everything you need to know about digital marketing for your home performance business.