Energy Circle Insights Blog

Review Management Best Practices
So it happened. The review that no one wants. You work tirelessly to train your employees to treat each customer's project with care, accuracy and respect, so how is it possible for you to get a bad review?
Yelp cracks down on soliciting reviews from customers
If you have ever dealt with Yelp filtering reviews, you know that they don’t mess around. It is essential to get this process underway quickly. The last thing you need is for your Yelp rankings to drop because you couldn’t answer three simple questions.
How to tell where your customers are viewing your website in Google Analytics
There are infinite ways that someone could get to your website. People from Florida could be reading a blog at the same time as someone in your service area could be looking for a furnace replacement. How can you tell the difference?
Is your SEO a Nightmare?
Energy Circle is sharing spooky online marketing stories that will frighten you into never making these mistakes. So step into your costumes, prepare your candy bowl, and get ready for the fright of the Halloween season.
Google as your home page
The Google SERP is made up of lots of different moving parts, some of which you have total control over and others that require lots of work to change. If there is something negative on your brand’s SERP page you should be doing everything in your power to change or remove it.
The pitfalls of buying email lists
With email still reigning as one of the most effective ways to convert people into customers, it’s essential to put some serious focus on email marketing for your HVAC, home performance or solar business. But before you go out and buy an email list to jumpstart your email marketing campaigns, you...
How to allocate your digital marketing budget for HVAC, home performance and contracting businesses
As a contractor, you know that marketing is important. Maybe you’ve already invested in print advertising or TV spots in the past, or purchased leads through various services, but what was the return on that investment? Kind of hard to know exactly, right? Well, with digital marketing it’s much...
Energy Circle digital marketing and web development for the HVAC, home performance and solar industry.
A major change to how Google Chrome and other browsers handle HTTP sites is just around the corner. If your business’ website hasn’t yet made the shift from HTTP (Hypertext Transfer Protocol) to HTTPS (Hypertext Transfer Protocol Secure), it could be harder for potential clients to reach starting...
to free or not to free?

Anyone can build a website these days. One of our front-end developers built this one when he was 9 and the internet has become much easier to use since 1998.

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Should your HVAC, home performance or solar company use Instagram?

Social media has come a long way since Myspace and LiveJournal - and so has the home performance industry. Keeping up with the changes in solar panels, AC units and insulation is one thing, but keeping up with social media trends is a whole other issue.

We get a lot of questions about...

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