Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity...Read more
Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don't know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC...Read more
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work...Read more
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy...Read more
In today's digital world, it's easy to feel like you're missing out on major revenue when you're not marketing on every possible social media channel. You're likely already taking advantage of Facebook, but have you explored Instagram?
Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google's Local Service's Ads and more from the digital...Read more
Google is making constant changes to the Google My Business knowledge panel – that critical rectangle of information the appears when someone searches for your business by name. Most of those recent changes have been for the good; but this one,...Read more
After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the...Read more
GDPR is designed to afford individuals greater control over who has access to their data — and how and where that data is stored and used. GDPR applies to any organization operating within the EU, as well as any organization or business that...Read more
This week in the Energy Circle office, we received a small box in the mail from Mountain View, CA.