Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

earth day at energy circle 2022
April 22, 2022
For this year’s Earth Day, we’d like to talk about our greater mission, and why the digital marketing work we help HVAC, solar, home performance, and better building companies around the country do every day matters.
burning match signifying on fire
April 6, 2022

What's the secret to writing a home-run blog post for your home services contractor website? In this in-depth case study, we offer insights and takeaways after examining 8 real-world examples of killer content written for home performance, HVAC,...

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Someone holding a small house cutout with the setting sign shining through it
March 23, 2022

Catch up on the latest updates about the HOPE for HOMES legislation from Building Performance Association (BPA) VP of Government Affairs Kara Saul Rinaldi and HVAC, solar, and home performance marketing expert Peter Troast of Energy Circle.

image of the word 'content' on a phone with some visuals depicting speed and success
March 9, 2022

Catch up on best practices in content marketing strategy for home contractors working in the solar, home performance, and HVAC industries. Learn more about using a variety of content types to reach more customers, grow your online presence, and...

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image of bright red phone
February 23, 2022

Learn how to manage lead overflow with smart marketing tactics that shift the focus from quantity to quality. Need help generating the right kind of leads for your HVAC, solar, or home performance contracting business? Talk to the digital...

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February 11, 2022
Learn about one of Google’s latest innovations, Google Vision AI, and how it will impact your business in the solar, HVAC, or home performance industry. No matter what changes are coming, Energy Circle’s team of experts is here to support your... Read more
graphic image of contractor and digital marketing on tablet with gray background
January 27, 2022

In this guide, we'll talk you through the five pillars of smart digital marketing and how they apply to HVAC contractors. By applying all five to your marketing practices, you'll be able to build name brand recognition, generate more and higher-...

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January 12, 2022

Hear from home performance contractors and business owners Kevin Brenner, Keith O'Hara, and Matthew Hargrove as Energy Circle CEO Peter Troast asks them about the past year, and how they are planning for 2022. Topics include recruiting, the...

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fortune cookie saying 2022 digital marketing predictions
December 29, 2021

See what Energy Circle CEO Peter Troast is seeing when it comes to digital marketing trends in the HVAC, home performance, solar, and better building industries. The changes in Facebook, increased streaming opportunities, and marketing videos are...

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one minute marketing: common marketing acronyms
December 15, 2021

CPC? SERP? OMG! Learn what some of the most common digital marketing acronyms mean in this quick, 60-second explainer video from Energy Circle. Our team of industry experts makes marketing for home performance, solar, HVAC, and other better...

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