Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

vector computer reporting
February 19, 2020

When we look at a digital marketing account’s performance, we generate monthly reports that tend to be around 20 pages and look at some 50+ metrics (many more when adding in varying date and channel dimensions).

wind turbine and solar panels
February 12, 2020

What does 2020 hold for legislating the fight against climate change? Stay abreast of the changes in policy that will affect the HVAC, solar, and home performance industries. Energy Circle discusses policy change at the local, state, and federal...

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vector image of phone overlaid on graph indicating call traffic
January 29, 2020

Learn how to better track the calls that your HVAC, home performance, or solar business gets from your Google My Business listing, by integrating CallRail into your digital marketing strategy. Energy Circle covers the benefits of call tracking,...

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pile of books leaves out sitting on a table
January 8, 2020

Join Energy Circle on GoodReads for some reading recommendations in the better building sector! We list our must-reads for 2020 that are relevant to the HVAC, solar, and home performance industries and will increase your knowledge of digital...

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happy new year 2020 typography
December 31, 2019

Where is the solar industry headed? How will climate change policy affect the HVAC industry? Are baby boomers still buying high performance homes? Energy Circle weighs in on where the better building sector is headed, and how you can leverage...

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December 18, 2019

Catch up on digital marketing strategy you may have missed as the Energy Circle team selects their favorite blog posts from 2019. Take your home performance, HVAC, or solar business to the next level as we unpack the secrets behind video...

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2020 spelled out preceded by lightbulb
December 11, 2019

Take a look at what the artificial intelligence, TV streaming services, and even the upcoming 2020 election might have to do with how you market your HVAC, solar, and home performance business on the web this upcoming year. Need some help...

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man reading laptop computer with coffee, tablet, and phone next to him
December 9, 2019

Looking to read up on the latest home performance, HVAC, or solar news? Separating the wheat from the chaff can be tricky with so much misinformation available today. Here are the 9 blogs we read this year to keep us up to date on our building...

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podcasting mic over desk with notepad and pen
December 4, 2019

Take a listen to what CEO and founder of Energy Circle, Peter Troast, had to say about the beginnings of Energy Circle and our mission on the Grow Maine podcast hosted by Marty Grohman. Looking to generate more leads for your HVAC, solar, or home...

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energy circle 2019 company retreat still shot
November 20, 2019

Go behind the scenes during Energy Circle's 2019 Retreat, as our entire team gathered at the base of Sunday River Ski Resort for three days of digital marketing strategy, planning for the coming year, and team building. Our video camera was there...

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