Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google's Local Service's Ads and more from the digital...Read more
Google is making constant changes to the Google My Business knowledge panel – that critical rectangle of information the appears when someone searches for your business by name. Most of those recent changes have been for the good; but this one,...Read more
After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the...Read more
GDPR is designed to afford individuals greater control over who has access to their data — and how and where that data is stored and used. GDPR applies to any organization operating within the EU, as well as any organization or business that...Read more
This week in the Energy Circle office, we received a small box in the mail from Mountain View, CA.
Why did the HVAC contractor cross the road?
He was running insu-late.
A few weeks back, we talked about the importance of responding to bad online reviews — and how to do so
At Energy Circle, we look at a lot of data and try to break it down so it's digestible for our clients.
Web Accessibility is the idea that all people should have equitable access to online information, tools, and technologies. Anyone can begin making their website more inclusive and accessible.
There may be one valuable feature of your GMB listing that you haven't yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the...Read more