Energy Circle Insights Blog

July 12, 2018

Why did the HVAC contractor cross the road?

He was running insu-late.

July 5, 2018

A few weeks back, we talked about the importance of responding to bad online reviews — and how to do so

June 26, 2018

At Energy Circle, we look at a lot of data and try to break it down so it's digestible for our clients.

June 22, 2018

Web Accessibility is the idea that all people should have equitable access to online information, tools, and technologies. Anyone can begin making their website more inclusive and accessible.

June 1, 2018

There may be one valuable feature of your GMB listing that you haven't yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the...

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May 25, 2018

Having a complete GMB profile is not only important for your "online storefront" but also helps tell Google which services you offer to show when people search. The key part of your GMB profile which tells Google which services you offer is GMB...

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May 18, 2018

While a bad review may seem like the end of the world, it actually gives you an excellent opportunity to strengthen your brand image and build rapport with your customers — not to mention improve the service you offer.

May 11, 2018

Temperature isn't the whole story of the seasonality challenge, but it's a big part of it. Even if you have a solid marketing strategy and mix, you are likely to still see fluctuations from day-to-day, week-to-week or month-to-month, and very...

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May 3, 2018

This empty space may seem useless, but it does much more for your website than you may think. White space gives your website “breathing room,” making it easily digestible and simple to navigate.

April 26, 2018

Google has claimed that they are working on eliminating spam and that keyword stuffing your name does not affect the results; but with so much online content, Google cannot be blamed for not catching every single instance of spam.

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