Energy Circle Insights Blog
The competitive reality of search marketing is that contracting companies are not only competing against other contractors, but also against paid ads, Google’s many new search result products and, most significantly, directories like Yelp and Angie’s List.
With all the changes that Google’s search engine results pages (SERPs) have gone through within the last year, we took it upon ourselves to reevaluate the state of organic search.
Imagine if content marketing were to entirely replace your sales team. What would it be tasked with doing? Well, it would have to start gathering leads, turning them into prospects and moving them through the sales process, in addition to retaining existing customers.
Simply put, improving the conversion rate of your website will lead to an increase in revenue. At Energy Circle, we’re all about conversion improvement and have written a smorgasbord of blogs on the subject. Here, our aim is to detail out what happens with small improvements in conversion rates.
HVAC company websites come in all shapes and sizes, but they all have the same goal in mind: convert as many visitors into leads as possible. The right website can increase customers trust, beat out your competitors on Google, and make it simple for potential customers to get in touch.
We’ve said it before: Email marketing is an excellent way to connect with customers on a regular basis and remind them of your services and promotions. Once you have a decent list, there are a number of ways to capitalize on its invaluable info.
There are four types of people in the world: promoters, neutrals, detractors and those who ask the net promoter score question.
Email marketing is a great way to connect with customers on a regular basis and remind them of your services and marketing initiatives. Reaching your customers on a monthly or quarterly basis will (ideally) have them considering their HVAC and home performance during every season. ...
Happy spring! With temperatures on the rise, now is the time to ramp up marketing initiatives for springtime customer acquisition. Increasingly diversified marketing channels means there are a number of ways to reach people...
Domain Authority is one of the most recognized indicators of website quality. Find out what our data from 70+ home performance companies tells us about Domain Authority.