Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

happy new year 2020 typography
December 31, 2019

Where is the solar industry headed? How will climate change policy affect the HVAC industry? Are baby boomers still buying high performance homes? Energy Circle weighs in on where the better building sector is headed, and how you can leverage...

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December 18, 2019

Catch up on digital marketing strategy you may have missed as the Energy Circle team selects their favorite blog posts from 2019. Take your home performance, HVAC, or solar business to the next level as we unpack the secrets behind video...

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2020 spelled out preceded by lightbulb
December 11, 2019

Take a look at what the artificial intelligence, TV streaming services, and even the upcoming 2020 election might have to do with how you market your HVAC, solar, and home performance business on the web this upcoming year. Need some help...

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man reading laptop computer with coffee, tablet, and phone next to him
December 9, 2019

Looking to read up on the latest home performance, HVAC, or solar news? Separating the wheat from the chaff can be tricky with so much misinformation available today. Here are the 9 blogs we read this year to keep us up to date on our building...

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podcasting mic over desk with notepad and pen
December 4, 2019

Take a listen to what CEO and founder of Energy Circle, Peter Troast, had to say about the beginnings of Energy Circle and our mission on the Grow Maine podcast hosted by Marty Grohman. Looking to generate more leads for your HVAC, solar, or home...

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energy circle 2019 company retreat still shot
November 20, 2019

Go behind the scenes during Energy Circle's 2019 Retreat, as our entire team gathered at the base of Sunday River Ski Resort for three days of digital marketing strategy, planning for the coming year, and team building. Our video camera was there...

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men working on computers conducting home improvement business
November 14, 2019

Learn how to take advantage of the credibility of the Department of Energy's Home Improvement Expert Program, by becoming a Home Improvement Expert partner. By utilizing the assets provided by this government program, you can differentiate your...

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blocks with year on them turning from 2019 to 2020
November 6, 2019

Need some help with your end of the year marketing push? There still are co-op dollars available for solar, HVAC or home performance businesses—but you've got to take advantage now before co-op programs from TRANE, Mitsubishi, Panasonic and...

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one lit lightbulb amongst unlit bulbs
October 23, 2019

People love to hate utility companies, but with some quick-to-deploy digital marketing tactics you can make them love your HVAC, solar, or home performance business. Energy Circle discusses the challenges of marketing during a utility company PR...

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sheet of paper that says landing page with illustration next to coffee cup
October 16, 2019

Upgrade your website's landing pages and see an increase in conversion and lead generation for your business. Energy Circle explains why advanced landing pages should be a digital marketing priority for your home performance, HVAC, and solar...

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