Energy Circle Insights Blog

Facebook Services for local business reviews and ratings
Everyone knows local business review sites are a giant and lucrative market. For the past few years, we’ve been waiting for Facebook to play its card in this category. Despite having a review feature for businesses and more than 1 billion users, Facebook has never had a clear local business...
Energy Circle's Development Team Hard At Work

Our digital team works long hours on behalf of our client base, but a lot of that work is behind the scenes. As the Energy Circle blog evolves to include the voices of our entire company, we thought it was a good moment to shine the spotlight on our developers...

Good Calls To Action: Providing Context & Driving Leads

Writing strong, contextualized calls to action (CTAs) on your site is extremely important for driving conversions. Providing web visitors with an obvious next step via a strong call to action is the best way to turn readers into potential customers.

Energy Circle Academy

We are very excited to announce the upcoming launch of Energy Circle Academy, an easy-to-use online platform for your continuing education in home performance marketing. The Academy will be officially launching in 2016, and will include participation by home performance industry...

Google Analytics Energy Circle

Some of the website analytics game is a matter of looking under the hood and checking the oil: You can learn what you need to know in a few minutes, then close the hood and move on. Most of the work we do with site data, however, is more involved – an ongoing, weekly or daily process of checking...

Build more positive reviews & monitor/alert for negative reviews.
As you know from our past blog posts, online reviews are very important for home performance companies. Reviews allow customers to trust your company and they improve local SEO. At Energy Circle, we follow a three step process for managing online reviews.
The internet doesn’t take the weekend off. Avoid 'Closed Now' listing on Google.
Almost every local search result for home performance has been relegated to the local 3 stack. As if it weren’t hard enough to rank, now we’re competing for only 3 spaces. Additionally your hours of operation are now much more prominently displayed in the search result. And, most importantly, if...
Components of a Rockin Facebook Ad Campaign for Home Performance Professionals
By now you’re 1.) convinced that using Facebook ads is a great idea for your business and 2.) really good at targeting your specific audience. The final ingredient for your potent Facebook ad cocktail? The ad itself. Learn all about crafting your perfect Facebook ad in this post, part 3 of the 3-...
Google Local Search Packs Move to a 3 display.
On August 7th, Mother Google dropped another bombshell. This one affects all local businesses, but has important implications for companies providing all types of home performance services, from HVAC to insulation to healthy home.
Sales funnel for High Performance Home Builders: multi-stage lead capture
One of the greatest marketing challenges for builders and remodelers, and especially for those in the high performance (or green or passive or net zero or EnergyStar) market, is lead capture. At Energy Circle, we think of this as the challenge of multi-stage lead capture.

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