Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

Keyboard, A Pen and Some Paper
October 23, 2018
A digital marketing strategy must be constantly tested and optimized based on informed hypotheses and backed by data. But how do you know if yours needs a refresher? Well, here’s how Energy Circle made the call it was time to change up our own... Read more
Google Local Service Ads Graphic
October 18, 2018

Google’s blockbuster product for the HVAC and home performance industries has expanded to well over 70 cities. Are you taking advantage of this highly localized service for your HVAC or home performance business? Download our comprehensive guide...

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Online Reviews Concept Graphic
October 12, 2018
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for... Read more
Google Ads App Image on Mobile Device
October 5, 2018

Google Ads and PPC are essential components of any digital marketing strategy, yet many business owners don't know as much about them as they should. Learn more about Google Ads and PPC and find out how they can bring in more leads for your HVAC...

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Concept Graphic of Different Personas or Demographics
September 21, 2018
If you were asked the question “who’s your ideal customer?”, would you be able to provide specific characteristics? I’m not talking about just a target age range or ideal zip code they should live in, but what is their name and where do they work?... Read more
Email Button on Keyboard
September 14, 2018
An effective email campaign for your HVAC, solar, and home performance business is an affordable way to reach an audience you have ownership of, avoiding the unpredictability of social media channels. Learn how to create a subject line and copy that... Read more
Instagram App on Mobile Device
September 7, 2018

In today's digital world, it's easy to feel like you're missing out on major revenue when you're not marketing on every possible social media channel. You're likely already taking advantage of Facebook, but have you explored Instagram?

Good ideas graphic
August 31, 2018

Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google's Local Service's Ads and more from the digital...

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Location pins on a map
August 23, 2018

Google is making constant changes to the Google My Business knowledge panel – that critical rectangle of information the appears when someone searches for your business by name. Most of those recent changes have been for the good; but this one,...

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Facebook Logo with the Shadow of a Hand Holding a Lock
August 16, 2018

After the big data leak, Facebook is making some changes on how we advertise to users on their platform. While Facebook and third parties are working towards being GDPR complaint but still providing insightful audience information, procuring the...

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