Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

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March 11, 2020

Now that it has been two years since the rollout of Google's, Local Services Ads, will this paid search product finally pay off, or are your digital marketing dollars better spent on a comprehensive PPC strategy? Energy Circle takes a dive back...

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March 3, 2020
Improve your local search ranking and overcome the challenges that Google creates for service area businesses. Learn more about how “proximity bias” can negatively affect a customer’s ability to find your business online, and three digital marketing... Read more
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February 26, 2020

Find out what happens during Energy Circle’s year-round conference appearances! Go behind the scenes with video footage and photos from two of our early 2020 conferences in Saratoga, NY and Burlington, VT, and learn how we can help your home...

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February 19, 2020

When we look at a digital marketing account’s performance, we generate monthly reports that tend to be around 20 pages and look at some 50+ metrics (many more when adding in varying date and channel dimensions).

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February 12, 2020

What does 2020 hold for legislating the fight against climate change? Stay abreast of the changes in policy that will affect the HVAC, solar, and home performance industries. Energy Circle discusses policy change at the local, state, and federal...

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January 29, 2020

Learn how to better track the calls that your HVAC, home performance, or solar business gets from your Google My Business listing, by integrating CallRail into your digital marketing strategy. Energy Circle covers the benefits of call tracking,...

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January 8, 2020

Join Energy Circle on GoodReads for some reading recommendations in the better building sector! We list our must-reads for 2020 that are relevant to the HVAC, solar, and home performance industries and will increase your knowledge of digital...

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December 31, 2019

Where is the solar industry headed? How will climate change policy affect the HVAC industry? Are baby boomers still buying high performance homes? Energy Circle weighs in on where the better building sector is headed, and how you can leverage...

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December 18, 2019

Catch up on digital marketing strategy you may have missed as the Energy Circle team selects their favorite blog posts from 2019. Take your home performance, HVAC, or solar business to the next level as we unpack the secrets behind video...

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2020 spelled out preceded by lightbulb
December 11, 2019

Take a look at what the artificial intelligence, TV streaming services, and even the upcoming 2020 election might have to do with how you market your HVAC, solar, and home performance business on the web this upcoming year. Need some help...

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