Blog | Performance-Driven Digital Marketing | Energy Circle

Energy Circle Insights Blog

customer reviews on cell phone vector
June 9, 2020

Online reviews are essential to how your HVAC, home performance, or solar business ranks in online searches, so how can you maximize your reviews in this downtime? Energy Circle walks you through the updates in Google My Business reviews, and how...

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June 3, 2020

Home performance contractors are adjusting on the fly to deal with COVID-19 related health and safety guidelines (take advantage of our coronavirus resou

vector of man video chatting on computer
May 19, 2020

It is hard to imagine giving a solar quote or an insulation proposal without visiting a home, but HVAC, home performance, and solar companies will need to adjust to the low touch way of doing business. Learn more from Energy Circle about...

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illustrated technology concept graphic of a computer, data charts and gears
May 13, 2020

What are the Google Ad stats for the month or April telling us about how homeowners are searching for home performance, HVAC, and healthy home industry? Energy Circle provides in depth analysis on the impact COVID-19 has had on Google Ads CPC,...

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house-shaped housekey opening door
April 22, 2020

What is the data saying about how homeowners are searching for healthy home solutions, and how can your home performance or HVAC business adjust to meet the needs? Energy Circle discusses recent Google search trends, and how you can use the...

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colorful letters spelling out SEARCH laid out on keyboard with magnifying glass
April 1, 2020

We're now a month into actively monitoring the impact that the COVID-19 pandemic is having on Google Ads performance and user search trends in the HVAC, Home Performance, and Solar industries and we are beginning to see cl

rebound graph
March 26, 2020

Take action during uncertain times to help your solar, HVAC, or home performance business with resources available from Energy Circle. Learn more about how to best position your business to rebound from the coronavirus, as well as our suggestions...

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metal doctor's bag with emergency symbol
March 13, 2020

Get your home performance, HVAC, or solar company out ahead of spreading news about COVID-19/coronavirus. In the middle of a rapidly changing situation, Energy Circle offers some suggestions for clear, transparent communication with your...

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flat map with location pins
March 11, 2020

Now that it has been two years since the rollout of Google's, Local Services Ads, will this paid search product finally pay off, or are your digital marketing dollars better spent on a comprehensive PPC strategy? Energy Circle takes a dive back...

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orange location pin on map vector
March 3, 2020
Improve your local search ranking and overcome the challenges that Google creates for service area businesses. Learn more about how “proximity bias” can negatively affect a customer’s ability to find your business online, and three digital marketing... Read more