Earlier this year, we released a comprehensive Guide to Digital Marketing Fundamentals for Solar which includes detailed strategies, tactics and best practices for establishing your digital foundation.
Download the full Guide to Digital Marketing Fundamentals
Obviously, much has changed and continues to change as we weather the current Coronavirus pandemic, and it is important to ensure that our marketing strategy is keeping up with the rapidly changing landscape. So, we've revisited our comprehensive guide, and produced a summarized checklist, updated to reflect the shifting digital landscape and increase in competition. As the shift to digital lead generation continues to gain momentum, this checklist will serve as a quick reference for those critical first steps every Solar contractor should be taking to shore up their online presence, and set themselves up for a successful transition to the new low-touch, post-covid world.