As the BIG names in online experience - Facebook + Google - continually make headlines on how they are making the user experience better and safer, there is a ripple effect to the small businesses who count on these platforms for advertising.
Facebook has changed their targeting as a result of the Cambridge Analytica scandal. Third party data, like “home ownership” is no longer available.The critical Google search results pages for your company and your services continue to get more complex and competitive. Google’s blockbuster new product--Local Service Ads--are sweeping the country. And Google My Business is becoming a growing source of leads. How do you make the most of your marketing in this fluid ecosystem?
Peter Troast will take you through these key recent changes and how you can take control of your digital marketing in the face of this new frontier.