Customers of all kinds have grown accustomed to fast results and quick responses regardless of where their search queries lead them, including those searching for HVAC, home performance, and solar services. With numerous options available for adding live chat or instant messaging services to your website, it is easier than ever to accommodate these expectations. But with the commonality of these tools comes the double-edged sword of how to know when is the right time to use one, and which one to pick.
Watch Energy Circle Founder and CEO Peter Troast, joined by Aaron Weiche—CEO and Co-Founder of Leadferno—as the two discuss the merits and challenges of using live chat or instant messaging services for your business' website, and how to make the most of them to serve your customer base.
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