Local search success continues to be one of the thorniest challenges for service area businesses. More and more companies are competing effectively in local search, and Google continues to cling to its bias of searcher/office location proximity. Energy Circle's dataset increasingly shows that exceptional local search performance is closely tied to a company's brand strength.
CEO and Founder Peter Troast demonstrates how strong brands amplify local search success. In this webinar, we review ways to assess the somewhat intangible metric of "brand strength" online, and also examine old school, traditional measures of local branding and how they impact digital marketing performance.