Adding heat pump installation services is a logical business growth opportunity for contractors that already approach their work from a whole house perspective. Of course, the decision to add any type of mechanical service to an envelope business is a serious one, with many logistical, investment, staffing and training considerations. For those taking this path, or even just considering it, determining the market opportunity, and laying the groundwork needs to begin well in advance of having installation capability.
In this webinar, Energy Circle founder and CEO Peter Troast outlines long-term strategies for contractors who want to plan their heat pump roll-out the right way, including what to add to your website and when to add it, creating new audience lists for email or marketing campaigns from your CRM database of existing customers, updating your sales/audit process to include a HVAC diagnostic assessment, and more!
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