In the last 2 years, the solar industry has become addicted to purchasing leads and this is a problem. Purchased lead quality is declining and it’s dangerous to rely on a single lead source to try and grow a business. While other marketing channels are also becoming less effective (canvassing, telemarketing), generating your own leads is still effective and profitable.
Can SEM campaigns be profitable?
What are the elements to a successful campaign?
SEM vs lead buying economics
How do you define and track success?
How do you research competitors' keywords?
How do you pick your keywords?