Peter's Blog

Thoughts on energy efficiency, the business of home performance, growing a company and other potentially random topics from Energy Circle's CEO & Founder, Peter Troast.

2019
January 2, 2019

The digital marketing landscape is going to change drastically for Home Performance, HVAC, and Solar professionals in 2019, with a potential slowdown in the retrofit market, an increasing importance of online reviews, and the steady rise of...

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Mike Rogers Canyoneering
December 19, 2018

The cause of better homes and better contracting businesses has lost its biggest champion, Mike Rogers, to a rare form of cancer. An industry visionary, incredibly exact person in business, and utter goofball, we’ll remember him for his...

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Facebook Advertising shot
October 31, 2018

Many HVAC, home performance or solar businesses take the wrong approach to Facebook marketing. Learn how to build custom audiences in Facebook and then use those audiences to build brand awareness and generate more qualified leads for your...

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September 27, 2018

From the outset of Energy Circle, we've wanted to be different than everyone else in the marketing world. Here are the core philosophies that separate us from the vast sea of marketing and lead gen firms.

June 14, 2018

A simple animated videographic explainer video can educate your HVAC, customers on complex HVAC, home performance, and solar concepts, and give your SEO a boost. As more websites move towards video content, you can learn how video can benefit...

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June 7, 2018

Do you know exactly what the age or gender breakdown is for your customers? Making data-driven decisions is the only way to accurately understand and effectively market to the appropriate audience.

June 28, 2017

Relying too heavily on purchased leads is an addicting and ultimately dangerous path for HVAC, home performance and solar contractors. When all of your eggs are in one basket and you're dependent upon potentially unreliable and expensive leads,...

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Dewitt Kimball with blower door
December 14, 2016

The Legacy of DeWitt Kimball

Our friend and Energy Circle client, DeWitt Kimball, died last week after a lionhearted, fearless and very personal fight against esophageal cancer.

Google team
March 25, 2016

This was hard to write. We have a long relationship with Google. Their ad products are vital to the success of our industry.

Peter Troast receiving Tony Woods Award
May 5, 2015

I am deeply touched and honored to have received the Tony Woods Award for Excellence in Advancing the Home Performance Industry. 

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