Peter's Blog

Thoughts on energy efficiency, the business of home performance, growing a company and other potentially random topics from Energy Circle's CEO & Founder, Peter Troast.

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Many HVAC, home performance or solar businesses take the wrong approach to Facebook marketing. Learn how to build custom audiences in Facebook and then use those audiences to build brand awareness and generate more qualified leads for your business.
energy circle, blog, peter troast, maine, digital marketing, home performance
From the outset of Energy Circle, we’ve wanted to be different than everyone else in the marketing world. Here are the core philosophies that separate us from the vast sea of marketing and lead gen firms.
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Take a look at the digital marketing trends for HVAC, insulation & home performance contractors as summer comes to a close: staying atop your Google My Business Page, prospect behaviors, Google’s Local Service’s Ads and more from the digital marketing experts at Energy Circle.
3 Quirky Conferences You Should Consider Attending
You’re probably familiar with many of the “big” events that are held each year — Home Performance Coalition (formerly ACI), Solar Power Int’l, PHIUS and the new Contractor Leadership Live, just to name a few. Maybe, however, you have an appetite for something smaller and less formal, something that... Read more
The hidden dangers of buying leads
Relying too heavily on purchased leads is an addicting and ultimately dangerous path for HVAC, home performance and solar contractors. When all of your eggs are in one basket and you’re dependent upon potentially unreliable and expensive leads, you risk never achieving a sustainably growing, self-... Read more
Dewitt Kimball at the Mallett House, Maine

The Legacy of DeWitt Kimball

Our friend and Energy Circle client, DeWitt Kimball, died last week after a lionhearted, fearless and very personal fight against esophageal cancer. I was privileged to have been one of his caregivers, and had some indelible conversations with him in the... Read more

The Business of the Healthy Home
The nexus of healthy homes and home performance continues to be at the forefront of our industry’s hope for the future. But, for all the cheery prognostication (including my own), serious effort by smart people, real progress on credentialing, and general optimism, we are failing to focus on the... Read more
Energy Circle | 10 Reasons Why Google Home Service Ads are A Mistake
This was hard to write. We have a long relationship with Google. Their ad products are vital to the success of our industry. We have anxiously awaited the new Home Services Ads product and were excited to purchase them for our clients. But in the week or so that Google’s Home Service Ads (HSAs)... Read more
Peter Troast Receiving the 2015 BPI Tony Woods Award
I am deeply touched and honored to have received the Tony Woods Award for Excellence in Advancing the Home Performance Industry. Unfortunately, Tony passed away before I had a chance to meet him, but I have the good fortune today of working with companies that were his legacy. People who knew Tony... Read more
Adventures in Hiring at Energy Circle | Peter's Blog | Energy Circle
The team at Energy Circle doubled in 2014, and we will continue to expand our capabilities in 2015.We think our mission of addressing energy use and carbon contribution of the built environment is urgent and critically important, and we also think that Energy Circle is an awfully special place to... Read more