As heating season approaches, the implications of living through another fall and winter with COVID remain ambiguous and fraught. Given this, how are homeowners thinking about ventilation? The traditional marketing shift in our industry from summer to fall usually involves pivoting to messages about how to stay air tight and cozy to promote heating and insulation services. But this year, like last, marketing ventilation and IAQ will remain a top priority as well. Click above to watch as we discuss how to appropriately market ventilation alongside more conventional heating season services. We'll explain how you can balance these varying customer demands for your HVAC or home performance business as the fall season approaches.