As prevalent as Facebook is in the daily lives of many, there are numerous elements of the platform—and especially its advertising capabilities—that remain opaque. Taking advantage of Facebook as part of your overall marketing effort is a cost-effective way to get your messaging directly in front of your target audience. But like so much of digital marketing, Facebook advertising's unique capabilities have become complex.
Energy Circle CEO and Founder Peter Troast is joined by Director of Marketing Operations Josh Kennon for a discussion of Facebook and its advertising tools, in an endeavor to peel back the curtain and render the platform more user-friendly for all.
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