Platforms | Marketing & Web Development for HVAC & Home Performance

Web Platform

The Energy Circle Web Platform is the most sophisticated Wordpress or Drupal lead generation tool for contractors and companies in the better building sector. Designed and optimized to help you get more traffic, more leads, and ultimately close more sales.

How We Approach Website Development

Our view is:

  • A high performance website is a critical business asset for your company;

  • The digital marketing landscape is moving fast. Your website needs to be ready to change and respond to evolving opportunities. 

Open Source Wordpress or Drupal—Your Choice

Energy Circle is committed to open source web development and client choice between the world’s two leading content management systems—Wordpress and Drupal.

Features for our Industry

Our development team has built or assembled optional feature sets that meet the unique needs of our industry. With Energy Circle, you get a carefully selected package of advanced features proven to perform, not a generic website.

  • Appointment Scheduling

  • Jobs & Recruiting Management

  • Refer a Friend Programs

  • Reviews & Testimonials

  • Case Studies

  • Pricing Calculators & Quoting Tools

  • Video Embeds

  • Interactive Infographics

  • Integrated Call Tracking

  • Smart Landing Pages 

  • Many CRM and Enterprise Software Integrations

Designs Proven to Convert

In Good Company

Energy Circle Platforms power the most advanced websites in our industry, including hundreds of highly successful contractor sites across HVAC, Home Performance, Insulation and Solar as well as high traffic sites like Building Science Corporation, PHIUS, and Energy Vanguard. 

Your Website/Your Property

Your website and its content are your property. You have access, so routine site maintenance and updating are easily handled by your staff. No fine print, no proprietary platforms. 

Options for Your Website

Start Up or Start Over. When you’re ready for a new website or major overhaul, we offer both fully customized and template options powered by Energy Circle’s insights, and driven by our industry experience in digital marketing and lead conversion strategy.

Move and Improve. When your current website is a good soldier, but it could use some spiffing up: move it over to Energy Circle hosting, and then we’ll give it a makeover to support your marketing goals and your budget.

Hosting, Training and Support

We manage security updates, backups, a sophisticated development environment, and website core code updates. You manage your content, while our staff takes care of your website’s code maintenance and security. For companies without a webmaster, we recommend EC SiteCare - an additional set of website support services to keep your digital front door clean and inviting. 

Specialized Website Development Services 

Energy Circle’s in-house web team is also available for enterprise-level custom front and back end development, including:

  • Custom website functionality or special design goals

  • Database development and integration

  • eCommerce implementation

  • Specialized integrations

  • Unique calculators, surveys and data collection tools

  • Advanced ad testing, versioning, & optimization

Interested in elevating your website and growing your leads? Starts with a consultation, followed by a functional specification. Give us a call at (207) 536-9293 or contact us today.


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How is the Energy Circle platform different from other content management systems (CMSs) like Wordpress and Squarespace

The Energy Circle platform has all the benefits of open source (free code, easy to use, thousands of contributing developers), plus several cutting-edge features we’ve built exclusively for our industry. Our goal is to create the most flexible, easy-to-use website system anywhere. Our platform, which draws in the best parts of other CMS platforms like Wordpress and Squarespace, is also designed exclusively for the unique needs of the home performance/HVAC/energy efficiency sector.

Energy Circle’s platform is built in Drupal, a powerful open source CMS that also powers The White House, the US Department of Energy, Harvard University and Sports Illustrated.

By using our platform, you benefit from ongoing improvements and features to the platform driven by the community of users and Energy Circle’s developers, a team on a constant quest to discover and develop what works.

What's the process, how long will it take, and how will I be involved in building a new website?

We’re efficiency people! We’ve built a tried and tested process that is collaborative, gives you lots of options and is completion-oriented. How fast does it happen? That usually depends on you, but we’ve launched websites in 7 days- though 5-6 weeks is more typical.

Does Energy Circle keep my software up to date?

Yep. Software updates, including security updates, are on our shoulders.

Will I be able to easily make changes to my site?

Of course! The content on your site -- the words, pictures, graphics and other information you share -- is all within your control. You'll choose a design template when you first get the site rolling, but most areas of the page, even the header, footer and sidebars can be changed just as easily as writing an email message. We have done a lot of work to help make the stuff you need to change easily accessible, while doing other important things automatically, behind the scenes.

The more a website looks "alive," the more likely it is that new visitors will know that you're a professional -- not just at your specialty, but also at running your business.  If you take a little time (even just 20 minutes a week) you can write some news, post some photos of a recent job or put up that nice testimonial your recent customer provided. Our goal is to make this so easy that you don't have to worry about the techie stuff.

If I have my own domain name/URL, can I keep it?

Yep. Most of our customers do. If you don't have a domain name yet with an existing web site, though, we have some advice about choosing a good one first. The domain name isn't everything, but it can be a very important part of helping you build and promote a brand.

Do I own my website?

Yes. You own all the content and design on your website and can migrate it to another platform if you'd like (though we hope you don't!).

I have my own site. Can I roll over to the Energy Circle platform?

You sure can. In most cases, it's a straightforward process. If you have a large existing site with hundreds of pages, it may take some effort, but a typical site isn't that hard. If you are getting traffic to your website from search engines or other sites that link to yours on the web (for example, your local Better Business Bureau), you'll want to make sure that those links still work after your site is up and running on our platform. We have written up some ideas about how to make the transition smooth, and we can help make sure your site retains all of the important links and "Google goodness" it has earned over the years.

What if I need additional training on the system?

No problem! E-mail us: 

Does Energy Circle take care of the hosting?

Yes. We've negotiated screaming deals with the most high-security, sophisticated hosts around with 24/7/365 monitoring, development and staging servers and other geeky stuff that really matters (trust us on this).

Energy Circle Insights Blog

June 20, 2024
If you are considering adding heat pump installation or service to your list of services as a home performance or solar business, you’re going to want to make the strongest start possible. Bethany... Read more
June 5, 2024
Summer has only just begun and it’s already shaping up to be a hot one. Southern cities like Miami are already getting scorched and the heat is spreading fast. According to The Weather Channel, this... Read more