Platforms | Marketing & Web Development for HVAC & Home Performance

Web Platform

The Energy Circle Web Platform is the most sophisticated lead generation tool for contractors and companies in the better building sector. Designed and optimized to help you get more traffic, more leads and ultimately close more sales.

Website Framework

Like a home built to last, a strong foundation is key to continued performance. Our development team approaches the framework in the same way. The Energy Circle Web Platform is built in Drupal, a powerful open source CMS that also powers The White House, the US Department of Energy, Harvard University and Sports Illustrated.

Features & Tools

Without Henry Ford there is no Elon Musk. Our development team is hungry to advance the Energy Circle Web Platform. You benefit from all advancements along the way. You're part of the club -- in the Circle, if you will. 


We integrate with hundreds of apps and services like Salesforce, Wistia, CallRail, Infusionsoft, MailChimp, etc so all your data is connected in one place. 


Whether we’re starting from scratch or optimizing what you've already written, the content on your Web Platform will have best practice SEO and conversion rate optimization (CRO) -- this is where we shine. Why is great content important? Our team of content strategists will help you stand out and make sure your customers can find you online.


Our team of in-house designers will create a custom, brand-centric, mobile friendly design, coupling our experience and design best practices with your real life company goals.


Designed for digital marketing, the Energy Circle Web Platform increases organic site traffic. Web Platform features, including schemas and microformats, local service pages, service area maps and geotagging, boost your site’s presence and credibility. We’ll get you more visibility in your specific local service area.


The Energy Circle Web Platform goes beyond just getting you more visitors. Created with conversion rate optimization (CRO) in mind it's a lead generation machine. We’ll help grow your customer acquisition numbers and customer base by increasing conversion rates site-wide.


Reviews are crucial for your business. We’ve developed a sophisticated review tool that allows you to collect, filter and publish reviews on your site with ease. Your customers will be able to see what others are saying, helping to build trust and further establish your reputation.


You own the site. You own the content. We’re not standoffish about letting you in your site: you have complete user control. With a simple back-end management tool, adding and changing content is quick and easy.

The Energy Circle Web Platform combines the best of both worlds: a standalone website with client ownership and full access to our continuing advancements of the overall system. See our results section for proof. Ask our clients, many of them report ROI within months!

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Make your site a lead generation machine start with a 1-on-1 marketing benchmark analysis!

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How is the Energy Circle platform different from other content management systems (CMSs) like Wordpress and Squarespace

The Energy Circle platform has all the benefits of open source (free code, easy to use, thousands of contributing developers), plus several cutting-edge features we’ve built exclusively for our industry. Our goal is to create the most flexible, easy-to-use website system anywhere. Our platform, which draws in the best parts of other CMS platforms like Wordpress and Squarespace, is also designed exclusively for the unique needs of the home performance/HVAC/energy efficiency sector.

Energy Circle’s platform is built in Drupal, a powerful open source CMS that also powers The White House, the US Department of Energy, Harvard University and Sports Illustrated.

By using our platform, you benefit from ongoing improvements and features to the platform driven by the community of users and Energy Circle’s developers, a team on a constant quest to discover and develop what works.

What's the process, how long will it take, and how will I be involved in building a new website?

We’re efficiency people! We’ve built a tried and tested process that is collaborative, gives you lots of options and is completion-oriented. How fast does it happen? That usually depends on you, but we’ve launched websites in 7 days- though 5-6 weeks is more typical.

Does Energy Circle keep my software up to date?

Yep. Software updates, including security updates, are on our shoulders.

Will I be able to easily make changes to my site?

Of course! The content on your site -- the words, pictures, graphics and other information you share -- is all within your control. You'll choose a design template when you first get the site rolling, but most areas of the page, even the header, footer and sidebars can be changed just as easily as writing an email message. We have done a lot of work to help make the stuff you need to change easily accessible, while doing other important things automatically, behind the scenes.

The more a website looks "alive," the more likely it is that new visitors will know that you're a professional -- not just at your specialty, but also at running your business.  If you take a little time (even just 20 minutes a week) you can write some news, post some photos of a recent job or put up that nice testimonial your recent customer provided. Our goal is to make this so easy that you don't have to worry about the techie stuff.

If I have my own domain name/URL, can I keep it?

Yep. Most of our customers do. If you don't have a domain name yet with an existing web site, though, we have some advice about choosing a good one first. The domain name isn't everything, but it can be a very important part of helping you build and promote a brand.

Do I own my website?

Yes. You own all the content and design on your website and can migrate it to another platform if you'd like (though we hope you don't!).

I have my own site. Can I roll over to the Energy Circle platform?

You sure can. In most cases, it's a straightforward process. If you have a large existing site with hundreds of pages, it may take some effort, but a typical site isn't that hard. If you are getting traffic to your website from search engines or other sites that link to yours on the web (for example, your local Better Business Bureau), you'll want to make sure that those links still work after your site is up and running on our platform. We have written up some ideas about how to make the transition smooth, and we can help make sure your site retains all of the important links and "Google goodness" it has earned over the years.

What if I need additional training on the system?

No problem! E-mail us: 

Does Energy Circle take care of the hosting?

Yes. We've negotiated screaming deals with the most high-security, sophisticated hosts around with 24/7/365 monitoring, development and staging servers and other geeky stuff that really matters (trust us on this).

Energy Circle Insights Blog

September 16, 2020
Over the last six months, we’ve talked at length about how the Coronavirus pandemic has impacted businesses in the better building and clean energy industries. We’ve explored how consumer search and... Read more
Energy Circle HVAC system
September 3, 2020
Ventilation isn’t the magic bullet that’s going to solve the COVID-19 pandemic and instantly make any indoor space healthy and safe for its occupants. But it’s increasingly being talked about as an... Read more