Maurine Hainsworth

Maurine Anderson Energy Circle Content
Maurine Hainsworth
Digital Content Manager
Maurine is a Virginia native and attended school at the University of Virginia. As a student with many interests, she ultimately received a Bachelor of Arts in linguistics and American studies, with a minor in French language and literature. After her time at U.Va., she went on to complete a program in graphic design with concentrations in web design and photography. After completing her education, Maurine headed out to the ‘Silicon Slopes’ of Utah to start her career. She found her niche working as a content writer at an online marketing firm, where she created online content for companies in just about every industry you can name. Now, after a cross-country move, she puts her writing and content strategy skills to the test as a Digital Content Manager here at Energy Circle. When she’s not busy at work, Maurine spends her time developing creative cake recipes, practicing her hand at photography, and running her baking-turned-lifestyle blog. She lives in southern Maine with her husband, Nate.


hand holding phone with reviews
January 15, 2019
Get the latest tips on review management for 2019, specifically for HVAC, home performance, insulation, and solar contractors. Energy Circle explains how many reviews you should aim for and which third party review sites you should prioritize first in your review management strategy.
December 12, 2018
Moz released the results of their 2018 Local Search Ranking Factors Survey on November 20. Find out what the results mean for local SEO for the HVAC, home performance and solar industries—and how we think local SEO will look in 2019.
Visual representation of the sales funnel in regards to lead generation
November 20, 2018
Every digital marketing tactic has a special role to play in your sales funnel. Get the most from your digital marketing efforts by understanding the sales funnel and the unique strengths of different marketing channels. Learn more about tailoring your marketing messaging for your target customers.
vector interpretation of a google search page
November 13, 2018
Are you an HVAC, home performance or solar contractor? Here’s what you need to know about optimizing your website’s images for SERPs and the Google Knowledge Panel. With proper image optimization, you can attract local customers to your business and make your Google “homepage” that much stronger.
energy circle, blog, bad reviews, digital marketing, better building, maine, me
October 12, 2018
Few business owners like to see a bad review for their company on Google, Facebook or Yelp; but the good news is that a bad review can actually be good for business. Here are a few ways that a negative review could become a positive opportunity for your HVAC, home performance or solar business.
instagram, energy circle, blog, maine, me
September 7, 2018
In today’s digital world, it’s easy to feel like you’re missing out on major revenue when you’re not marketing on every possible social media channel. You’re likely already taking advantage of Facebook, but have you explored Instagram?
career pages, hiring, recruiting, energy circle, maine
July 26, 2018
If recruiting is a priority for you, it's a good idea to add a careers page to your website. A careers page has the power to attract skilled professionals to your company so you can offer the best possible service to your customers.
online reviews, reputation, review management, energy circle, blog, maine, me
July 5, 2018
Not every negative review you see online is legitimate. In today’s digital world, it’s only too easy to create a new account on Google, Facebook or Yelp and start leaving bad reviews for companies you’ve never even done business with.
google my business, gmb, categories, services, energy circle, blog, maine, me, questions, answers
June 1, 2018
There may be one valuable feature of your GMB listing that you haven’t yet tapped into — Google Questions and Answers. By getting ahead of the game with this newer GMB feature, you can set your yourself apart from the competition right on the search results and drive more leads for your business.
bad reviews, energy circle, blog, maine, google, facebook, yelp
May 18, 2018
While a bad review may seem like the end of the world, it actually gives you an excellent opportunity to strengthen your brand image and build rapport with your customers — not to mention improve the service you offer.