Video Marketing in a World of AI: Why the Human Component is Necessary to Success | Energy Circle, LLC

Video Marketing in a World of AI: Why the Human Component is Necessary to Success

One of the impacts of AI is that video production will become substantially more easy. As video continues to dominate as the most effective form of content for HVAC, home performance and electrification, we can fully expect that we'll see more and more AI generated content in the sector. So how do high performance contractors standout in what we expect will be a sea of AI video? In this webinar, we'll discuss how to assure that your video stands out, with a particular focus—and priority—on the genuine human element within video as an art form and marketing tool.

In this webinar, CEO and Founder Peter Troast and Senior Media Producer Jake Van Paepeghem dissect ways to separate your video from the sea of AI, including leveraging AI tools in video and media production for your own benefit, while also retaining the authenticity and necessity of a creative human touch.

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