Insights Blog

Gas prices got your attention? Ours too. We’ve unveiled an important update to our energy efficiency marketing terminology. (Happy April Fools!)
Energy Circle audits the latest "AI slop" and low-quality marketing pitches targeting high-performance contractors, exposing the risks of automated shortcuts and defining a strategy for building long-term web presence and digital authority.
Learn how GRIT Camp is empowering the next generation of tradespeople with help from high performance contractors, like Energy Circle client Healthy Home Energy & Consulting.
Learn how contractors can keep their businesses visible and competitive in Google’s new landscape of zero-click, AI-driven results.
Rising energy costs are an opportunity for contractors. Learn messaging moves to turn homeowner concern into new business.