Reach more high-quality leads and grow your sales pipeline with smarter, wider-reaching online ad campaigns.
Every high performance contractor wants to know: How do I get in front of more qualified homeowners, in the places they spend most of their time online?
Energy Circle’s Advanced Ad Network service, also known as programmatic OTT (“over-the-top”) advertising, uses smart, automated platforms to place your ads across premium digital outlets and streaming channels like Hulu, Spotify, HGTV, ESPN, and HBO. It’s a centralized, sophisticated marketing strategy to grow your sales pipeline, raise awareness of your company, and win more of the right jobs.
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Why the Advanced Ad Network Works for High Performance Contractors
Not long ago, running connected TV (CTV) ads on streaming platforms, premium websites, and digital audio networks was out of reach for many home performance, HVAC, and solar contractors.
Today, that’s changed. The advertising landscape has opened up, and high performance contractors are taking advantage, reaching homeowners across the full spectrum of modern media, often for the same spend they used to reserve for advertising on Facebook and Google.
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Unparalleled Reach Across Premium Channels
- Streaming TV – Ads on platforms like Hulu/Disney+, streaming live TV channels, and live sports content.
- Digital Audio – Spotify, iHeartRadio, SiriusXM, and podcast platforms.
- Display & Native Ads – Across thousands of trusted apps and websites, like ESPN, MLB, and NYT.
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Smarter, More Sophisticated Audience Targeting
Reach the right homeowners, at the right time, in the right context.
- Pre-built, high-quality third-party audiences
- Contextual keyword audiences to target based on what consumers are searching for
- Custom rules, like weather-triggered bids (for example, automatically boosting ad spend when temps drop below 40°F or increasing bids on target zip code)
- Tools that can incorporate your customer data, like past leads or energy modeling results, to precisely target similar homeowners
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Run Ads Where They’ll Make the Biggest Impact
Only want to appear on trusted, high-traffic sites? Start with quality from day one. The customizable programmatic platform we use defaults to premium sites, so your brand is seen alongside reputable content your potential customers already trust.
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Customizable for Any High Performance Business
Whether you’re new to paid advertising or ready to scale, Energy Circle can build a strategy that aligns with your budget, business maturity, and goals.
- Starting small? We can build you a display or native campaign.
- Already on Local Radio? Expand that same budget to include digital audio and video, native, and display ads.
- Want a big splash? Go all-in with video, CTV/OOT, and seasonal bursts of ads during key promotional times.
As part of Energy Circle’s broader suite of marketing and website services, the Advanced Ad Network plays a crucial role, spreading awareness of your business and driving the top-of-funnel activity that powers your entire sales process.
Is Your Business a Good Fit for the Advanced Ad Network?
The Advanced Ad Network is not a niche service package that only works for some companies. It’s a powerful tool for any high performance contractor and is customizable to different marketing budgets.
If you…
- Want to build a more consistent sales pipeline
- Are ready to diversify your marketing or build upon Facebook or paid search
- Are looking to stand out in a smaller market and want to gain visibility in places other contractors aren’t
- Want to boost brand awareness with integrated, multi‑channel campaigns that keep you in front of homeowners everywhere they’re online
- Are in a larger, more competitive market and need to match the “heavier hitters” already advertising on these platforms
…then you’re ready for the Advanced Ad Network!