VIDEO: An Updated Sales Process for the Better Building Industry
The visual concept of a “sales funnel” has been around since the dawn of time (or, at least, it often feels like it). Is it time to reimagine the sales funnel for the digital age? In our latest video, Energy Circle Senior Media Producer Jake Van Paepeghem breaks down the differences between the traditional sales funnel and the new “sales continuum,” and lists our biggest takeaways for adapting your company’s sales and marketing strategies into the future.