Guide to Digital Marketing for Home Performance Companies | Energy Circle

The Complete Guide to Digital Marketing Fundamentals for Home Performance Companies

The marketing landscape has changed since the days of newspaper ads and radio spots—in today's world, digital marketing is marketing. And while some traditional offline marketing channels remain valuable, the vast majority of modern marketing happens online.

Building and maintaining a strong online presence and digital marketing strategy is the key to ongoing success for service companies. But what does that look like for your home performance business? And where do you even begin?

In this guide, we'll take you through the basics: the five essential pillars of a successful digital marketing plan. We'll explain what these pillars are, how they relate to the home performance industry, and how you can use them to build name recognition, generate leads, and grow your business.