Getting the most bang for your buck out of co-ops and other marketing partnerships can be challenging to navigate. There are many factors to consider like guidelines, reimbursement requirements, and other red tape. However, these alliances can be valuable from a financial standpoint; they can be quite good at promoting your business and building brand awareness. As tempting as it is to ignore co-op opportunities (thanks to their sometimes-tedious processes), it is also good to maximize your co-op dollars before year's end so you don't leave cash on the table.
In this webinar Founder and CEO Peter Troast discusses the opportunities that exist to leverage your existing or potential connections with co-ops and other partnerships, and the ways in which they can help you build your business.