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Energy Circle Insights Blog

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March 20, 2019

Contractors in the HVAC, home performance, and solar industries face a unique challenge of overcoming Google's proximity bias. Learn more about how Google is handling the proximity bias for service area oriented businesses — and how you can rank...

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using smartphone to take interior photo
March 12, 2019

Companies in the HVAC, home performance, and solar industries often have difficulty taking high quality photos of their projects; but with the right app, gathering high-quality photos can be simple. Learn more about how to make great images for...

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question marks spread out over all of the continents
March 5, 2019

Devices like the Google Home, Amazon Echo and the Apple HomePod are connecting the home by incorporating smart thermostat technology, security cameras, smart light bulbs and much more. But the integration of voice activated “assistants”...

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bullseye dart in center of target
February 27, 2019

Focusing your marketing strategy around one or two key goals or services can generate more leads for your HVAC, home performance or solar business — and even make your other services more prominent in search. Learn more about the power of...

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route 66 painted on highway asphalt
February 19, 2019

In this "Stories from the Road" blog post, Energy Circle's Peter Troast and Chris Davis share their experiences at the nation's top industry conferences, including Solar Power Northeast, Better Buildings by Design, Home Performance Coalition, and...

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fold out map vector with navigation pins
February 13, 2019

Adding City Pages to your website is a great way to incorporate geo-specific text into your content and give you an edge over the competition in local search. Find out what makes a great City Page — and how to make City Pages work for your HVAC,...

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vector of map and tablet depicting local search
February 6, 2019

Learn how Google's bias towards searcher proximity could be costing your HVAC, Solar or home performance business valuable leads. The digital marketing experts at Energy Circle talk you through tactics to overcome Google's proximity bias for an...

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woman using live chat on computer with chat icons
January 30, 2019

Is your HVAC, home performance, or solar business website ready to take advantage of live chat to capture qualified leads? Energy Circle discusses the details and challenges that live chat presents to companies in the better building sector.

ux ui design diagrams with hands
January 23, 2019

Learn about UX and UI and find out how to optimize them on your website for a better user experience and higher conversion rates. These UX and UI tips are especially for contractors in the home performance, insulation, HVAC, and solar industries...

Internet Reviews illustration on a mobile phone
January 15, 2019

Get the latest tips on review management for 2019, specifically for HVAC, home performance, insulation, and solar contractors. Energy Circle explains how many reviews you should aim for and which third party review sites you should prioritize...

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