Google's Local Services Ads, the pay per lead product sometimes known as Google Guaranteed, continues to evolve. And with that evolution, its potential to grow from a sideshow to a legitimate generator of leads is becoming more real. The latest is that companies can now adjust their bids--how much you'll pay for a lead--in order to rank higher. In this webinar, we discuss these changes and LSA's potential. What is the cost? What impact will LSA's have on other paid advertising endeavors? Energy Circle CEO and Founder Peter Troast unpacks the newest Google Local Service Ads updates and the potential implications on your business and digital marketing strategy.