One of the most common consumer objections to heat pumps is the cost of installation. To handle this objection, it's important that you are taking full advantage of rebates and incentives offered by manufacturers or municipalities to help consumers bridge the cost gap. Having this information at the ready can be a key selling point with homeowners, so shouldn't you also include information about rebates and incentives in your marketing efforts?
In this webinar, Energy Circle's Founder and CEO Peter Troast discusses the role of rebates and incentives in an effective heat pump marketing campaign. We review the value propositions that you can frame to explain the benefits of heat pumps to homeowners, as well as ways you can better leverage rebates and incentives to sell more heat pumps.