Everywhere you turn in HVAC and home performance, some loud voice insists that posting prices online is the holy grail. Many contractors have concluded it's a mandate. But high performance contractors understandably bristle at pricing a job before they've even seen the house.
In this solocast, Peter Troast works through the real picture: the four forces pushing price transparency, why instant quote tools fail in high performance work, and what Energy Circle's search and call-tracking data reveals about what homeowners genuinely want. He also shares why AI is becoming the high performance contractor's new best friend, and lands on a practical reframe: price orientation, not price transparency.
Episode Notes:
- Listen on Apple Podcasts
- Listen on Spotify
- Energy Circle Website
- Energy Circle LinkedIn
- Peter Troast, Energy Circle CEO and Founder LinkedIn
- Heat Pump Summit FREE Tickets
- Pricing Page Demo
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