Standing Out as Local: Marketing Differentiation in a Private Equity Landscape

Private equity ownership is changing the game for service contractors nationwide. Bigger players bring more marketing dollars, but that doesn’t mean they tell a better story.

In this episode, Energy Circle CEO Peter Troast explores how local, independent contractors are differentiating themselves in an increasingly corporate landscape. From emphasizing community ties and accountability to highlighting authentic, personalized service, you’ll hear real examples of how small companies are turning their local identity into a competitive edge.