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What happens when one of the solar industry’s most important incentives disappears? In this episode of The High Performance Edge Podcast, Energy Circle CEO Peter Troast is joined by Abby Yolda, Director of Solar and Digital Marketing Strategy at Energy Circle, to unpack how solar companies are preparing for a world without the federal tax credit.
They discuss what this policy shift means for contractors, how messaging and positioning will need to evolve, and what opportunities still exist as the industry adapts to a new normal.
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