Local Search in 2025: The Latest on Google Business Profiles and Local Services Ads

Between Google Business Profiles, Local Services Ads, and now AI-powered search results, Google continues to add steps between a homeowner’s online search and a visit to your website. For high performance contractors, that means your brand presence inside Google’s ecosystem is more important than ever. This means not just showing up, but standing out as a trustworthy business when it matters most.

On Wednesday, October 1, at 5 pm ET, Energy Circle CEO and Founder Peter Troast will break down the latest trends in local search and what they mean for your business, including:

• How AI-generated results and other updates are reshaping local search behavior
• Best practices for making your Google Business Profile a polished “digital storefront”
• What’s new with Local Services Ads (and why availability still varies by trade and market)
• The trust signals (reviews, badges, responsiveness, and more) that shape whether homeowners choose you or your competitor