EC is led by its founder and CEO, Peter Troast. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole house home performance business model. He and his team work with over 350 companies in 49 states grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at ACI, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
As a long term partner of Energy Circle, David has deep experience in the residential energy sector. He received his BFA from the Maine College of Art, where he is now an adjunct professor. As the founder of Via, a Portland-based marketing communications firm, David has a wealth of experience in developing brands and marketing strategies. He is passionate about energy efficiency and how he can deploy his love of information design to achieve exceptional adult learning experiences.
Shawn joined Energy Circle in 2018 as the Director of Digital Strategy. She is exceedingly interested in the role that technology plays in everyday life, which gives her a unique perspective when approaching marketing challenges, and valuable insight into the needs and expectations of users (AKA “consumers”). While she began her career in the photographic industry, she quickly moved from the creative side of the digital art world to the strategic side. In her 10 years as a digital marketer, she has worked on websites, software applications, and digital marketing projects for local and national brands including Dunkin Donuts, the ACLU, Maine Medical Partners, CLYNK, The Mitchell Institute, and Hood. Her focus has been in ushering digital and technical projects from the conception phase through discovery, strategy, design, development, deployment and finally results review and optimization. She is constantly striving to discover new and innovative ways to leverage digital solutions to solve problems and elevate brands, and is passionate about delivering intuitive user experiences that make everyday life more informative, more exciting, or just plain easier!
Bill's experience spans the marketing operations spectrum. For in-house corporate teams, Bill has managed talent, planning, and brand management. For creative agency teams, Bill's been the backbone, figuring out how to get crazy ideas delivered, and keeping everything organized and productive. Digital campaigns, broadcast production, partner sourcing, and systems implementation are all in his wheelhouse. He's empathetic, curious, a quick study, and down-to-Earth. He loves working on his small old house in Portland -- embracing the challenge where nothing is straight, plumb, or square.
As part of Energy Circle's marketing team, Shannon is able to combine her passion for healthy buildings with her background in design and marketing. She developed a commitment to environmental stewardship growing up in the woods and shores of Maine. This commitment was further strengthened during her undergraduate education at College of the Atlantic. She went on to study architecture and landscape architecture, receiving her master's in landscape architecture from the University of Oregon. Shannon has an extensive background in green building, building performance, design and marketing. Before working at Energy Circle, she helped brand and market a small wellness startup to a multi-million dollar success. She combines her strength in building client relationships with her creativity to create successful and innovative marketing campaigns.
Chris joined Energy Circle LLC as a Client Solutions Specialist in 2018. Prior to EC, he worked as a commercial video producer and a sales consultant in the Work and Travel industry. He has always had a passion for advertising/marketing and currently serves on the Board of the Ad Club of Maine, where he enjoys connecting with the many creative talents of Maine. Chris graduated from Connecticut College with a degree in theater, a hobby he still pursues in his spare time. Chris has always been a real estate enthusiast and enjoys moving houses with his family every couple of years. His experience living in numerous apartments and homes, 14 to be exact, has given him much appreciation for the comforts of the Building Performance Industry. Chris enjoys landscaping, running, boot camp and adventuring with his family throughout Maine and the world.
Chris Williams is responsible for leading Energy Circle's new solar team. He's responsible for working with residential solar contractors to figure out how to generate high quality, low cost leads using the best digital marketing strategies on the planet. Chris is an advisor of Ground Energy Support, was previously a co-founder of Faze1 and the Chief Marketing Officer at HeatSpring. In 2014, Chris worked with an industry coalition to successfully lobby the Massachusetts legislature to pass S.2214 that created the first performance based renewable thermal incentives in the United States.
Staff Bio coming soon!
Born and raised in Maine, Shane grew up with a love for nature. An avid hiker, he has seen the tops of many mountains in the Northeast with his family and friends. It was this love for the environment that prompted Shane to shift away from a traditional reporting career after graduating from the University of Maine with a journalism degree, and into an environmentally-conscious marketing world. At Energy Circle, Shane is responsible for marketing production, leading our online support center (support circle) and assisting in in-house marketing team projects. When he’s not working, Shane is an avid sports fan (football, baseball, basketball and hockey), writer (creative works) and movie geek.
Theo joined the Energy Circle Team in April 2018 as a Web Production Associate. A current student at the University of Southern Maine, he splits his time between web production and the worlkoad of a business major. A native Mainer (Born in Portland, raised in Freeport), he feels strongly about protecting the natural resources that make Maine "the greatest place to live in the US, period" so that future generations get a chance to experience what it means to truly be a Mainer. When he isn't at the offce, he can be found doing schoolwork, behind the wheel on his way to explore one of Maine's many hidden gems, or finding a way to make his collegues feel old....er
Ian comes to Energy Circle with an educational background in sustainable architecture, community & regional planning, and economics. Within his B.S. in Environmental Design from UMass-Amherst he focused on passive solar design and the adaptive re-use of older industrial and institutional building stock. To go along with extensive amounts of customer service, Ian has also spent several years in the building trades. This experience ranges from leading crews of volunteers for Habitat for Humanity of Greater Los Angeles to the mind-numbing minutia of installing crown molding as a finish carpenter on Nantucket Island. For Habitat LA the 30 homes were certified either LEED Gold or Silver and Ian had a part in the appointment of a number of water and energy efficient features, including the mounting of PV systems on each unit. Ian is deeply passionate about the local food movement, loves to garden, has run a nearby school garden program, loves to cook, and has an inordinate disdain for dull kitchen knives.
Rob brings years of digital marketing experience from multiple industries to Energy Circle. He studied at the University of Southern Maine, graduating with majors in communications and psychology, giving him a solid foundation for his creative and analytical mindset to problem solving. In his most recent role as a marketing and communications manager, he developed comprehensive marketing plans to grow engagement and drive conversions. Working as a freelance digital marketer, Rob was exposed to different industries, developing an understanding that each client has their own set of unique challenges. In a former life, he worked in the local television news industry as an executive producer, where he recognized the early benefits of social media and developed a strategy to drive his Portland, Maine station to more followers and engagement than sister stations in much larger cities. Rob has a strong interest in better building practices and is excited to put his skills to work to help clients. As the owner of several properties, including a 100-year old multi-unit rental, Rob has learned a lot about energy efficiency and home performance. As a husband and father of a young daughter, Rob spends much of his free time chasing his toddler around. He enjoys biking, board games, and discovering new "foodie" restaurants with his wife and friends.
After nearly ten years living and working in upstate New York, Emily returned to Maine to spend more time with her family and to contribute to the stewardship of her beloved, adopted home state. Graduating from Cornell University with her Master's degree in 2016, Emily had the good fortune of learning from some of the finest minds in marketing research and development. WIth experience in a variety of marketing roles, she is fascinated by the intersections of data and communication in digital marketing, especially in regard to compelling content and social media. She is passionate about facilitating dynamic and collaborative client relationships, and attributes her fondness to anticipation of needs to her early background in hospitality. Emily loves exploring the restaurant and food scene near and far. She enjoys reading and writing, taking advantage of the great live music scene in Portland, and paying homage to her farm girl roots by collecting as many pets as possible.
After completing her degree in Colorado at CU Boulder, Cara began her professional career at a local publishing company. This is where Cara discovered her love for all things marketing and client relations. Through various roles in her career, from strategic content management for a travel site to acting as a marketing manager for stand-alone companies, Cara has a well-diversified background in the marketing industry that she is excited to bring to Energy Circle. In 2018 Cara packed up her life in the Rockies and moved back East to start a new adventure closer to family and her native state of Vermont. She, her beer brewing fiance, and their pup (who makes all big decisions for the family) settled on Portland as the perfect place to put down roots and build into their new home. In her free time, Cara can be found practicing yoga, re-learning how to ski the East, lounging at the beach or out exploring one of the many beautiful trails in Southern Maine with her Vizsla named Tractor.
Abby joined the Energy Circle team in August 2018 as a Digital Marketing Account Manager, working primarily with with solar companies across the US but also in the home performance sector. For the last ten years, Abby was living and working abroad in London, UK. Coming from both an agency and not-for-profit background, she specializes in strategic and creative communications and marketing with experience across the energy, environment and creative industries sectors (combining her loves of all things green and art). Abby has a master's degree from the London School of Economics in public policy and applies this policy knowledge to help companies be successful in a policy-driven environment. Although growing up in Virginia, Abby is a New Englander at heart. She attended the University of Vermont and ultimately made the big move back across the pond to be closer to family in Vermont and New Hampshire as well as to dust off the skis and snowboard for her first real Maine winter. Outside of the office, you'll find Abby out on a road trip adventure with her camera, exploring the outdoors. Also, as a recent transplant to Bon Appetit's 2018 Restaurant City of the Year, she's mapped out her Portland restaurant foodie wishlist from food trucks to Eventide's brown butter lobster roll.
Raised in Northeast Ohio, Jacquelyn discovered her passion for digital marketing while studying at Baldwin Wallace University. She looked to launch her career after graduation outside of Ohio, and having spent many summers at Frye Island, Jacquelyn naturally landed in Portland, ME. Jacquelyn is thrilled with all the new opportunities Portland has to offer. She spends her time outside the office trying new restaurants, coffee shops and breweries, hiking mountain trails, visiting art exhibits, and honing her photography skills.
Maurine is a Virginia native and attended school at the University of Virginia. As a student with many interests, she ultimately received a Bachelor of Arts in linguistics and American studies, with a minor in French language and literature. After her time at U.Va., she went on to complete a program in graphic design with concentrations in web design and photography. After completing her education, Maurine headed out to the 'Silicon Slopes' of Utah to start her career. She found her niche working as a content writer at an online marketing firm, where she created online content for companies in just about every industry you can name. Now, after a cross-country move, she puts her writing and content strategy skills to the test as a Digital Content Manager here at Energy Circle. When she's not busy at work, Maurine spends her time developing creative cake recipes, practicing her hand at photography, and running her baking-turned-lifestyle blog. She lives in New Jersey with her husband, Nate.
Jake is a recent transplant to Maine, moving all the way from Boise, Idaho. A lifelong musician, Jake studied Guitar Performance at Boise State University before traveling as a professional touring guitarist. Along his travels Jake fell in love with Portland, as well as the many facets of content creation. Jake's introduction into the marketing world was with video production, something he still works on in addition to writing content for Energy Circle. He lives in Portland with his wife (a native Mainer) and collie-lab mix (who frequents the office), and still plays music regularly.
Tripti joined Energy Circle LLC team as a Paid Search Strategist, working remotely from San Diego, CA. She has a Bachelor's in Engineering and MBA (Marketing) degree. After her grad school, she worked on multiple projects based on Digital Marketing (PPC, SEO and Google Analytics). She developed her keen interest for building and optimizing Pay Per Click campaigns and showing improved performance metrics. She has experience working with vast range of businesses, be it E-Commerce or Marketing Agencies. She is a hard worker, quick learner and has always maintained a positive attitude towards her work. When she is not working, she loves to spend time with her 4 year old daughter and likes to work out or go hiking with her friends.
Cassandra has joined Energy Circle as a Paid Search Strategist. She has a bachelor's degree in Political Science. She has over 10 years experience in client services including banking, insurance and PPC. She developed her PPC knowledge in Boston while working with a large agency that specialized in PPC optimization. While working in Boston she optimized PPC accounts for a variety of industries from all around the world. When she is not managing PPC, she loves spending time with her partner, her dog Winston and her cat Yeezy. She also enjoys playing fantasy football and rooting for her favorite team, the New England Patriots.