A new bill just passed by the House of Representatives would eliminate the 25C and solar tax credits by the end of 2025. Whether it passes the Senate and ultimately becomes law or not, if you're a high performance contractor offering insulation, heat pumps, solar, or other energy efficiency upgrades—now is the moment to act.
On Wednesday, May 28 at 5 pm ET, Energy Circle CEO & Founder Peter Troast will break down how to quickly shift your marketing strategy to help homeowners take advantage of these savings before they disappear. Drawing on lessons from the solar industry—where urgency marketing around tax credits is nothing new—we’ll walk through the messaging, timing, channels, and audience strategies that can help home performance, HVAC, and solar contractors drive action and close more leads in the second half of 2025.