COVID-19 Strategies Part 2: Evolving Communication Approaches & Preparing for the Other Side

As news and policy regarding COVID-19/coronavirus develops at an incredibly fast pace, Energy Circle continues to gather information and resources on how best to support the HVAC, home performance, and solar sectors through these unprecedented times.

Energy Circle Founder and CEO Peter Troast offers further perspective and fields questions on how to develop and implement clear, concise customer communications. During this webinar, he will also discuss innovative best practices from around the industry to both weather this period of time, and prepare for afterward.

Foundations Resources Mentioned in This Webinar: 

High performing website

Advanced Landing Pages: Why Going the Extra Mile Matters (webinar)

Top Indicators to Tell if Your Website Needs a Refresh (webinar)

Making Sense of UX and UI: Why user experience and user interface design are critical for lead conversion (webinar)

Google My Business

The Continued Evolution of Google My Business: What's Most Important for 2020 (webinar)

How to Navigate the Google My Business Turbulence (webinar)

Services content

Beyond the Website: Putting Video to Work to Drive Leads (webinar)

Case studies

The Contractor's Tool Box: Using Case Studies to Set Your Business Apart (webinar)

Financing

The Contractor's Tool Box: How to Run a Promotion (webinar)

Local search ranking

Local Branding: The Secret Weapon of Lead Volume and High Conversion (webinar)

Be in Two Places at Once: Build Local SEO Outside of your Physical Location (webinar)

Social platforms

Facebook Advertising: From Custom Audience to Qualified Leads (webinar)

Third party reviews

The Evolution of Third Party Reviews: More Than Just Stars (webinar)

The Contractor’s Tool Box: Review Management—How to Ask and When to Ask (webinar)

Recruiting

The Contractor's Toolbox: Use Marketing to Up Your Recruitment Game (webinar)

Customer service

How to Protect Against Common Customer Objections in Home Performance (webinar)

Digital systems

The Instant Gratification Homeowner—Is your Company Ready for Live Chat and Messaging? (webinar)

Download webinar documents here: