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The High Performance Edge is a podcast from Energy Circle for contractors who want to turn their technical expertise into a stronger, more profitable business. This show isn’t about how to get better results on the jobsite—you already have that covered. To take your business to the next level, you need to fine-tune the sales, marketing, and operational systems that power growth, and The High Performance Edge is your playbook. Every episode is packed with behind-the-scenes tips and insights from Energy Circle Founder &amp; CEO Peter Troast and some of the most successful contractors in the country. It’s the boost you need to get your business where you know it can be.



 

 

 

 

November 6, 2025



### [Discussing Behavioral Science and What’s Really Holding Your Customers Back With Denny Duchene](/podcast/discussing-behavioral-science-and-whats-really-holding-your-customers-back-denny-duchene)



Even the best home performance solutions can fall flat when homeowners feel hesitant, overwhelmed, or unsure. In this inaugural episode, Peter Troast and guest Denny Duchene break down the fears that stop customers from saying yes—and share a practical framework for building trust, easing anxieties, and closing more jobs.  
  




[Take me to the episode](https://www.energycircle.com/podcast/discussing-behavioral-science-and-whats-really-holding-your-customers-back-denny-duchene)

 

November 6, 2025



### [Making Air Quality a Part of Every Conversation, With Brynn Cooksey](/podcast/making-air-quality-part-every-conversation-brynn-cooksey)



Indoor air quality is a $10 billion market, yet most homeowners aren’t thinking about it—leaving major opportunity on the table. In this episode, Peter Troast and Brynn Cooksey reveal how making IAQ a natural part of every home visit can build trust, boost comfort, and turn routine leads into high-value jobs.  
  




[Take me to the episode](https://www.energycircle.com/podcast/making-air-quality-part-every-conversation-brynn-cooksey)

 

November 6, 2025



### [Standing Out as Local: Marketing Differentiation in a Private Equity Landscape](/podcast/standing-out-local-marketing-differentiation-private-equity-landscape)



Private equity is reshaping the service contracting world, but bigger marketing budgets don’t always mean better storytelling. In this episode, Peter Troast explores how independent contractors can leverage authenticity, community roots, and personalized service to stand out—and win—in an increasingly corporate landscape.  
  




[Take me to the episode](https://www.energycircle.com/podcast/standing-out-local-marketing-differentiation-private-equity-landscape)

 

 

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